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Business Impacts Of Integrating Salesforce
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There is no doubt that salesforce can be extremely beneficial for your business. It is easy to learn and is very convenient to use. But to take maximum benefits of salesforce CRM, proper integration is necessary. The way in which you integrate salesforce with your current business processes and goals will directly determine the results which you will get from your investment. Integration should be focus on making good use of salesforce’s robust APIs so as to help to integrate data into a single location. It will help organization to easily accomplish their business and operational goals.
Today, to handle everyday workflow firms are using both premise and cloud based programs. For most of the organizations, there is not one technology that works for all needs. Sales holds their CRM; marketing has marketing automation; accounting might use an ERP. Proper salesforce integration of these application improves functionality and boost overall performance. It helps businesses in the revolutionary change which in turn helps to close more deals and enhance your business's productivity.
Integration of different applications by organization, helps them to achieve better consistency, operational efficiency and quality. As per software development models, each application can have different layers of data, logic, presentation, security etc. There are several integration applications or software’s available in market, but none of them can accomplish the complete integration single-handled. You need to use custom code to be able to receive the expected results.
Important Things to Be Considered Before Salesforce Integration
• Before integration, identify data that need to be stored in salesforce. Having a thorough audit of your storage needs can help to reduce your overall cost. Data archiving will improve reporting, global search and save Salesforce space.
• While connecting your external system to salesforce, you have to face the API limit (24 hours for every organization). It would be a good idea to consider this limit beforehand.
There are many APIs available: REST, SOAP, TOOLING, CHATTER, BULK, DATA.COM and more. Each of these have their own advantages and disadvantages. You need to choose the most appropriate one.
• ETL tools integrate data from multiple and often disparate applications, such as assimilating data from payroll, purchase and sales applications to a cost accounting system. There are many ETL tools available, from free data loader to extremely complex paid solutions. Your overall requirements, (i.e., data amount needed to be transferred, necessity of live sync, type of system to be integrated), will determine how much money you have to invest in ETL. In most cases, a standard Data Loader is enough.
About Author: Author is a content developer and writer at Girikon. She loves writing and sharing topics on salesforce consulting, web programming, salesforce crm implementation partner and latest trends going around in web world.
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