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The Importance Of Sign Makers In The Life Of Shopkeepers

By Author: Brownings Ltd
Total Articles: 24

Britain is called a nation of shop keepers and the tradition has been in place since over five centuries. From handmade, carved or engraved signs made in wood, copper or iron that were affixed to posts or hung outside the shop, signage has made a lot of progress since then and it has also come under the purview of regulations. It has evolved and assumed importance in guiding passers by, serving as a landmark and as a distinctive brand identity of the store. Today, shop owners trust makers of signs to design contemporary signage that helps them stand out from the others.
Types Of Signages
Currently shop owners have a large number of choices when it comes to store signs. On the one hand is the need to stand out from other shops and to entice customers into the store. On the other hand, one cannot go overboard because one must also preserve the store’s brand identity. Digital LED signages are all the rage since these have LEDs as the light source and the screen can be programmed to display text and graphics, even moving images that are highly visible even from a distance. Flex, fabric or backlit acrylic signages pale in comparison with the brilliantly overpowering LED signages. LEDs may be overkill in some instances when all that a shop owner requires is a signboard that gives information about the store and its product but in a nice and attractive way. Flex and fabric or acrylic light boxes are still popular and serve the purpose not only because they are affordable but because of their low cost, and they can be easily replaced and the sign can keep looking fresh. Besides, one can vary the message according to the season. Thus, the sign maker assumes importance for the shop owner.
How Sign Makers Can Make A Difference
A sign, to be truly effective, must incorporate information about the store and its products as well as create a signature style that marks out the store from the others. It must entice passers by and it must be retained in their memories so they return again. That is a creative and marketing aspect that needs to be incorporated into the design.
From the functional aspect, the sign should be sized just right to suit the storefront without blocking view of the interiors or proving to be a hindrance to others or to customers who walk in or out. It should be installed in a way that makes it highly visible from a distance, but not so high up making passersby crane their neck. Materials and cost are also important. Just as important is that the sign should be fixed in a way that it poses no danger and it should also conform to local regulations. If flex or fabric or acrylic light boxes are used then it is for sign makers to ensure that materials are of good quality, especially the print that should not fade on exposure to the elements.
Manufacturers of signage for shops have multiple responsibilities as can be seen. They must possess a creative design studio staffed by people not only well versed in graphic arts but also in marketing concepts. The purpose of a signboard is to capture the attention of even a casual person walking past and entice him into the store. Images or graphics need to be blended with text and sized just right. Choice of colour is also another factor. Sign manufacturers and their design team take care of these aspects.
Manufacturing the sign is the next step. If only a single flex is used then print needs to be of the highest quality and a large sign may be printed in multiple parts and assembled on a suitable frame. The frame needs to be lightweight yet strong enough and the flex must be stretched tightly to present an even surface. Speed is of essence in designing and executing a project for a shop owner and only a manufacturer with all resources in-house can match expectations in terms of delivery and price. For shopkeepers, the sign is not just indicative of the products they sell, it is also a brand identity and choosing a good sign manufacturer is important.
Brownings, The Sign Makers, located in Hull, UK, specialise in signage and boast of complete design and manufacturing facilities. They ship anywhere to the UK in record time!

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