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What Is The Significance Of Using Keyword In Seo?

By Author: Micheal Shawn
Total Articles: 28

Keywords are a very important part of a web content, which makes it possible for people to find a particular website with the help of search engines like Google, Yahoo, etc. People use keywords as a way to identify and express their problem or topic on which they are looking for more information.

Many people take help of third-party keyword suggestion tools for their search engine keywords. This approach helps one to find keywords that are particularly not personalized or private. Anyone can get access to those same keywords. By using personalized tools, one can update and grow the research with new keywords from paid and organic search every day.

There are particularly two terms associated while using keywords for SEO San Jose:-

1. Short tail Keywords: Short keywords are of 1-3 words. For example: Make money blogging, Professional blogger.

2. Long Tail Keywords: These are more specific keywords that are of three words or longer. For example: How to make money blogging, How to make a professional blog. These are more profitable as they help to get more targeted traffic & the chances of ranking on the first page are higher.

Keyword targeting is important but one should make sure that the keyword “stuffing” is not done repeatedly as the overuse of keywords on a web page will ultimately be harmful to the ranking of the website. Excessive use of keywords alerts Google bots to the fact that one is “spamming” the post by stuffing it with unnecessary keywords.

The basic SEO approach is to target specific keyword phrases and optimize pages on the website to appear high in the search rankings. This is the sensible first step which ensures that a person is targeting the best keyword phrases based on relevance and popularity.

Another aspect is to optimize pages for keyword searches that one does not target, or are relevant to one’s site. High rankings for specific keyword phrases are only translated into traffic if they are actually searched on. Therefore, it is necessary to choose a keyword that is popular and searched most of the times.

Another effective way to improve ranking and visibility of a website in a search engine is by expanding a site by adding new pages. Moreover, keywords are the foundation of website content and help the search engines to understand the purpose of a website.

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