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Why Should You Choose Pardot From Salesforce For Marketing Automation?

By Author: Allie Laine
Total Articles: 6

Marketing automation tools are quickly becoming need of every B2B marketers. Pardot is one of the best marketing automation platform designed for B2B marketing by salesforce. Pardot has a form and landing page function along with the integrated campaign capability. It integrates with salesforce, SugarCRM, Netsuite and Microsoft Dynamics CRM.
Pardot is a very powerful platform to generate leads through online marketing campaigns that may involve cold drip email marketing, paid or organic traffic that results in opt in or content consumption. It helps marketing team to maximize efficiency and increase revenue. It has ability to track, score, nurture and connect with prospects throughout the sales cycle. With pardot you can understand exactly where to invest time and resources in order to maximize ROI. Pardot shows results at every stage of sales process, from click to close and beyond.
Why Pardot is the best marketing automation platform?
 As a marketer, you always need to know which process is having the most significant impact on the growth of your business, so insight into the sales cycle is your best friend. Pardot helps you to understand exactly where to invest time and resources in order to maximize ROI. Advanced individual tracking captures all relevant prospect activities to help you determine who is showing the most buying signals.

 One of the best feature of pardot is its segmentation capabilities. It allows you to target you message based on interest, stage of the sales cycle, location, and more. This ensures that your messages are always relevant, and increases the chances that prospects will reach back out to you in the future.

 With the help of pardot’s landing page builder, sales teams can design custom landing pages that display content specific to the advertisement that brought the visitor in. Pardot allows you to place forms and landing pages on your site, which will help you collect prospect information that can be passed on to your sales team for follow-up.

 Pardot provides a powerful e-mail marketing solution that helps marketers to reach the prospect through personalized, targeted emails. It allows professional to send the right messages to the right prospects at the right time. To design email, you can use pardot’s pre designed templates or use HTML code to create your own email from scratch.

 It’s lead nurturing feature helps to ensure that the best leads are being sent to best sales reps at optimal times.

Bio: Author is a content developer and writer at Girikon. She loves writing and sharing topics on salesforce CRM development, web programming, salesforce community implementation and latest trends going around in web world.

Total Views: 150Word Count: 435See All articles From Author

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