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Advantages Of Crm System To Support The Marketing Efforts

By Expert Author: Anil Gupta

Today, in this competitive world, it astonishes that marketing professionals work with Excel lists of customer and use Outlook for mass distribution of email. However, Excel and Outlook are considered as great tools but you need to be efficient in marketing efforts.
The CRM system makes the marketing efforts better and make your day better and efficient.
1. Segmentation
Do you know what number of clients you have in every locale or what number of prospects you have in your business pipeline?
If you have not divided your customers into segments then you will send same messages to all of them. This may result in irritation and bad reputation. So, there is a good tip to build a good database:
• Data Quality: The establishment for powerful promoting is great information quality. Get as much data on an organization as you can. Utilize Google as well as professional listings, (for example, LinkedIn). The same applies for contact people, least here are phone, email and title. What's more you can include interests. You need to maintain good database quality which involves constant update. But, this is not a job for marketing but each person in the organization is liable for updates who has contact with the customer or prospect.
• Selections. When the data is structured so it is easy to make out selections based on the target group. You need to say that the sales manager wants to run an eMarketing campaign to customers with title “sales manager” assigned to your sales person “Irwin”. The CRM system will enable you to make selection with these criteria and within seconds have the whole list on your screen. There would be no more excel list saved on the disk but the information is saved in a traceable and open system..
2. Project management
In case of project management, the number of mail, document management and other activities involved in project are very cumbersome.
The CRM system allows you to make a projects and then add all the documents, mails and activities to one room. Even the project members can be added. If you perform any booking so all the people concerned with the project will get latest updates and prepared for the meeting.
It is beneficial in terms of overview, tractability and visibility for all the people involved in project.
3. Automization
Using right tools, a lot of time can be saved in administration while performing the follow up for marketing activities. A CRM system provides access to customer and prospect information where you can easily manage the campaigns. For More Visit : HIT6CRM

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