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Email Marketing: The Most Trusted Marketing Strategy

By Author: Marsha
Total Articles: 24

Today, organizations adopt online marketing to get their business observed. This is the best platform to communicate with individuals. It is an inbound marketing tactic that is more cost effective than traditional marketing media like T. V., radio, & newspapers and so forth

Email marketing is a great channel to build a close relationship with the audience and promote an item or service.

There are nearly four. 1 billion email accounts worldwide by year end 2015.

In this period, smtp marketing in india is among the most effective and affordable channels. There are some other reasons why email marketing is so popular: --

It's affordable and measurable.

Helps to build close and reliable relationship with clients.

Higher ROI (Approximately $44 per $1 spent).

Higher wedding level and response rate.

Delivers details directly to customers.


Sorts of Email

Marketing Email

According to Sarv article,

Marketing emails are usually sent to promote product & service. These types of emails contain provide, coupons & product sales to acquire customers. They may be informational like notifications or announcements of new product.

Marketing email should be short and sweet, no need lots of explanation. You must generate offer clear and add special images because customers do not have time to read your email. Create a sense of urgency within your mail & put in a clear call to action (CTA) like, Shop Now or Buy Now etc .


Transactional Email

Transactional email messages are expected messages that are received after a specific action has taken place. The primary purpose of this type of email is development of long- term relations along with customers. This includes useful information for clients.

Examples, Welcome email, thank you/confirmation email, reminder or notification email. Demand message.


Some Stats You Need to Know about Email marketing

1 . 61% of consumers like to receive weekly promotional emails and 28% really want them even more regularly.

2 . Relevant emails drive 18X more revenue than transmitted emails.

3. Email messages that include social revealing buttons have a 158% higher click-through price.

4. 66% of consumers have made a buy online as a result of a good email marketing information.

5. 70% associated with marketers say that email is the best path to enhance marketing ROI.

6. Transactional emails possess 8x more opens and clicks compared to any other type of email, and can generate 6x more revenue.

7. Welcome emails generate 5 times as numerous clicks than normal promotional emails.

9. Companies who send out automated emails are usually 133% more likely to send out relevant messages that correspond with a customer’s purchase cycle.

9. Personalized emails deliver 6x higher deal rates.

10. 38% of marketers are usually missing out on revenue through transactional emails.


Email marketing is one of the the majority of tried & reliable inbound marketing techniques available to the business proprietors. This is best medium to show the customers that you simply care about them and want to work with them.

Total Views: 102Word Count: 467See All articles From Author

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