Digital Marketing Trends 2017

By Author: institute of marketing
Total Articles: 1

Digital marketing strategy has become the focus of most marketing strategies for a practical reason: The majority of today’s target audience are online and looking for information there. However,sources also reveal that all marketers will have to consider if they want to be in the right position to capitalize on opportunities.

According to reports that by 2019, there will be 3.9 billion global internet users. They also estimated that 70% of consumer internet traffic will be online video by 2017.

According to surveys 78% of those it surveyed said that company social media posts influence their purchase decisions. With smartphone users checking their devices up to 150 times in a day, Surveys concluded that 62% of the companies that created a website specifically for mobile had increased their sales.

With these stats in mind, Here are few essential digital marketing skills every business leader must master in order to stay ahead in an ever-changing landscape:

1.Content Marketing.

2.Video Marketing.

3.Display Advertising.

4.Web Design and Development.

5.Consumer Psychology.

6.Data analytics.

7.Human Connection.

8.Paid Search.

9.Mobile Marketing.

10.Security.

11.Email Marketing.

12.Conversion Rate Optimization.