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How To Move Hearts To Give To A Cause
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The art of persuasion – some have it, others need to cultivate it. If you’re in charge of gathering donors for memorial bricks for fundraising, you have to come to terms with the fact that not everyone is ready to give when you first approach them. Here are some tips for moving persons to become philanthropists.
Tell a Story
Everybody loves a good story, whether they admit it or not, so do what folk musicians and successful podcasters do well and express a colorful narrative. If you’re giving a speech, look at your listeners’ eyes from time-to-time while talking. Be sure to pause enough for points to sink in. Vary your pitch and pace to make your voice interesting. Above all, practice at home, either in front of a mirror or pacing back and forth in a private space. When it’s time for you to make your pitch, try not to read directly from your notes, rather, use an outline to facilitate speaking from the heart.
A good talk can motivate persons to action, but there’s certainly a time and place for one-on-one communication. Whether you’re meeting someone for the first time or talking with an acquaintance you know well, show your dedication by means of confident body language and well-chosen words. Door-to-door grassroots campaigns are an effective way of finding memorial bricks for fundraising donors. If you target neighborhoods around the future site, you’ll likely meet people who already have a stake in the cause and are ready to have their name etched into history.
Make sure that conversations with potential donors not one-sided. Those new to the field may at first feel that they need to maintain the control in a dialogue, and for some that means nonstop talking. Fight the urge to share everything you know at once and instead ask for opinions. If you know someone’s background, you’ll be in a better position to tailor your agenda to the individual. Listening also gives you insight into how others think, which can spur ideas for refining your presentation.
Use Visual Aids
Whether you’re in front of an audience of one or a thousand, visual aids are powerful tools for moving hearts. Images or short videos tell a story in ways that trigger the emotions and drive points home. When you use a visual aid at the appropriate time, it can give powerful backing to your words. To prevent confusion and misunderstandings, be sure to explain any images that aren’t clear at first glance. Use multimedia sparingly to maintain your focus on down-to-earth conversation.
There’s a good chance that you won’t get all of your memorial bricks for fundraising reservations in one day, but that shouldn’t deter you. Take advantage of the downtime to send follow-up messages to those who already made their pledge. These contacts are now your sidekicks and may be willing to motivate others to become members. Besides, it’s common courtesy to express thanks in a formal way. By putting your words of gratitude into physical cards or emails, your compassionate spirit becomes etched into the property of your donors.
There are lots of people who are ready and willing to be persuaded, but as you can see, there’s a definite skillset involved with motivating others to give. By keeping these tips in mind, you may become a philanthropic hero.
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