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How Infographics Play An Important Role In Seo

By Author: Aidan Taylor
Total Articles: 14

As you work with a digital marketing agency in Los Angeles, you will soon become aware that a large part of marketing is the SEO of your business’ website. Optimizing your website for the search engines is key to getting traffic and becoming a leader online. You have to add in many things to optimize your website. One of those things is infographics. Infographics make use of links in a way that pleases the search engines.

These images offer helpful information to your visitors while building backlinks for your site. Anytime someone shares your infographic, you get a link back to your site. This is a great way to build useful links while also not cluttering your site with links that won’t be helpful to your visitors.

Reasons They Are Popular

One of the main reasons infographics are so useful is because people really like them. The average internet user today is focused on quickly getting information. The best way to do this is through a nice looking, easy to scan infographic. They allow you to tell your visitors something without them having to read through a lot of text. This is perfect for the busy internet user of today. In addition, infographics can be great for mobile users, and because so many more people are using mobile devices to access the web, this is a good thing. Capitalizing on the popularity and love for infographics can help you to boost your website’s rankings.

Shareable Medium

Out of all the ways you can optimize your site for search engines, infographics are the best because they are very shareable. You can easily add share buttons to an infographic, making it simple for people to share it anywhere, from Twitter to Facebook to Pinterest. When something is easy to share, people are more likely to share them. When people share your infographic, you get more linkbacks and increase the awareness about your site.

In addition, infographics are something people want to share. Unlike an article that can take a lot of time to read through and may be difficult for mobile users to see, an infographic is easy to skim and looks great on mobile devices. It is the ultimate shareable medium. That is another reason why it is well worth your time to make sure infographics are a part of the digital marketing services in Los Angeles that you are receiving.

How to Create a Good Infographic

If you really want to put infographics to good use on your website, you need to make sure they are high quality. While your digital marketing agency in Los Angeles should be able to help you put together good infographics, it is a good idea to understand how to do it yourself, so you can create them if you want.

You want to start with a solid topic. Make sure it has a focus. It should, obviously, be something your visitors will be interested in that is related to your business. It also needs to be broad enough that you can provide solid information but not too broad that you are trying to cover too much. The key here is to offer easy information that also has subsistence.

You also should use numbers and facts. You want the information to be attention grabbing. It should make an impact using as few words as possible. Numbers are a great way to do this because people pay attention to numbers and they provide concrete facts.

It also has to look good. Use bright colors. Use contrasting text. Insert some nice images. Making it look good is important to making it something that interests visitors. Consider using different formats, too, like maps or diagrams. Anything that makes it easy to see all the different information and makes the infographic stand out should work.

Now that you understand more about infographics, you can see why they are something worth using on your website. They not only boost your search engine optimization but they also are something your visitors will enjoy. This can help to increase your website traffic, along with boosting your search engine rankings. So, make sure as you work with a digital marketing agency in Los Angeles that they know you would like to use them. They should be able to help you incorporate infographics and reap the benefits they can offer you and your visitors.

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