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Can Online Customization Revive The Greeting Card Industry?
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Do you recall the time when Greeting Cards used to be the answer to everything? People used to rely on cards to wish their dear ones be it birthday, new year, festival, or for any other reasons like saying sorry, thank you, get well soon, etc. It almost seems like a bygone era now. With the rise of internet and e-greetings, paper based greeting card industry is on a decline and almost dead.
But the good news is it can be revived. With a little effort and ingenuity, paper based greeting cards can thrive even in this internet age. The question is how?
Since internet is the reason why paper based greeting cards have declined over the years, it can be the very medium to revive it as well. On the condition that it has to be more user friendly and creative than it ever was. Only then can it again find a place of preference like it used to a decade or so ago.
All of the above can be done through personalization.
Customers love personalized goodies because of reasons more than one. One of the important reasons is that they are sending gifts by ordering them directly from the internet and when they can add a touch of personalization to it, it feels nice. Same can be done to the paper based greeting cards as well.
Let’s understand why greeting card personalization is a good idea.
Paper based greeting cards are more creative and customization will work as a cherry on top. Customization lets the customers design their own cards. They can use their own graphics that makes it more interesting. A greeting card with pictures and text you can relate to is definitely more preferable and customization makes it possible to get the exact thing one is looking for.
Web-to-print or online selling of customized greeting cards save the customer’s effort and time which it takes to visit a greeting card store and search for the card they want. Posting it to the concerned person is another task to do. E-commerce eliminates all the efforts by letting the customer order and send cards within a few clicks. Printers can use an effective web-to-print tool to facilitate the selling of cards online.
As stated earlier, people love customized things and it goes without saying that cost of the product always matter to the customer. If someone wants to send over a personalized gift to someone, what can be more cost-effective than a paper based greeting card? While other customized products are costlier, the affordability of these cards can helps in its revival.
Make tangible gifts
The biggest advantage of paper based cards over e-greetings is that paper based greeting cards are tangible. While e-greetings get lost in the lists of mails, paper based cards are more thoughtful and psychologically more thoughtful. E-greetings are preferred because you can edit it and make it special for the receiver, if paper based cards are offered with the same line of thought, it can make a grand comeback.
Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solutions offering consisting of magento product designer extension and Web-to-Print Software. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.
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