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Magnesium Carbonate Industry’s Opportunity And Challenge
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As a kind of precision chemical product with high technical content, magnesium carbonate need professional knowledge and extensive experience in researching products, choosing production process, selecting raw material, using additives and solvents, the control during productive process, etc. What’s more, there are many downstream industries in magnesium carbonate. Different industries have different requirements for magnesium carbonate. It leads many different kinds of magnesium carbonate. In addition, various species of magnesium carbonate has different performances. It also sets a great demand on magnesium carbonate manufacturers’ development power, technology and management strength. Therefore, this industry need a higher technological barrier.
Although magnesium carbonate has a little addition in the downstream products, it plays an important in the performance and quality. Therefore, the down stream customers have a higher requirements for magnesium carbonate’s quality and stability. In order to maintain the products’ stable quality, these down stream customers are very careful for choosing magnesium carbonate which can affect the products’ coloring performance. They often decide it after strict test and verification for long time. In order to guarantee the stability and sufficiency of supply, the customers also need to think about whether supplier have corresponding production capacity matching and growth. These take higher requirements for magnesium carbonate manufacturers. What’s more, once the down stream customers trust magnesium carbonate and its manufacturers, loyalty index would be high. The new entrants are hard to gain customers trust and order because it is lack of stable quality verification. Therefore, the magnesium carbonate exists a higher brand recognition barrier and customer cognitive barrier.
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