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Nothing Boosts Your Donor Base Like Brick Campaign Fundraising

By Author: Jeneth Andersson
Total Articles: 3

No matter how modest they might be people still love recognition, especially for their good deeds. Brick campaign fundraising has proven over time to be one of the most popular ways for an organization to raise money for its mission. You see these stones everywhere bearing the names of the people who made it – whatever it may be – happen. Whether it’s building a new community theater or football stadium at the local high school, you’ll get more donations with a brick fundraising campaign when you offer your donors the opportunity to add their names to the structure in a beautiful fashion.

Everyone Wants Their Name in “Lights”

As touched upon above, the primary appeal to many donors is the opportunity to receive recognition permanently for their financial gift toward your purpose. Personalized bricks added to a walkway, a wall or surrounding a fountain, for example, tell passersby that so-and-so donated to the construction of this building, even 100 years from now. These also offer a wonderful way to pay tribute to a loved one, as the donor can specify the name he or she wants carved into the stone, creating a permanent remembrance of a person or people who were close to his or her heart.

Personalized Bricks Increase Donation Values

Brick campaign fundraising raises the bar on the amount of individual and corporate donations. You can fetch a much higher contribution for a personalized stone than you can for a less permanent form of recognition. Depending on your organization and what the funds are being raised for, a brick fundraising campaign has been known to bring in single donations of $1,000 each because people want their name associated with the structure being built. You definitely increase your chance of securing high-end constituents with this type of fundraising activity than with other campaigns.

You’ll Ensure Your Organization’s Legacy, Too

Of course a successful campaign is a feather in your cap as well. A beautiful walkway of donor names demonstrates your organization’s ability to go out there and raise money for its intended cause. This creates an interest in your mission by those who enjoy the personalized bricks, and it also boosts people’s trust in your nonprofit, as it confirms you raised money for your purpose and then used that money toward that purpose. People are sometimes wary of donating to causes in which they believe because they also believe the money will go elsewhere. If they see the donor names in front of the structure built, they’ll know you put the money where you said you would.

These are just some reasons why brick campaign fundraising works. When you give your constituents the opportunity to receive the recognition they deserve for their generosity, they will be more inclined to donate to your cause. When you show them and others that you will put their money exactly where they thought it was going, you’ll increase your donor base. Provide the option to have your donor’s names displayed beautifully in stone for their lifetime by running a brick fundraising campaign for your next financial need. You’ll be surprised how successful this fundraiser will be.

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