123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Business >> View Article

Five Avoidable Mistakes Of Political Ads

By Author: Michael David Wilson
Total Articles: 115

Everywhere you turn right now, you run into ads put out by politicians and their political parties, with all of them telling you that they are the right person to vote for. It used to be that you could simply turn off the TV to avoid such ads, but the internet is now a place where political ads run wild. It may be off-putting to some, but the internet is an excellent place to reach the masses, and can be an effective part of any campaign, assuming of course that the ads are placed properly. Mistakes are often made when placing political ads online, so let’s look at a few of the most common slip-ups.

Blowing the Budget

Have you ever run into a salesman who just can’t stop hyping up the product even after you have decided that you are going to take a different one? This is something that can often happen with political ads, as they are sometimes placed in websites or in front of groups where the clear majority have already decided to go with someone else. This is a colossal waste of the budget, as money should only be spent on people and places where the outcome is still in the balance.

Improper or Inappropriate Placement

A politician running on a platform that calls for changes to gun laws would probably not do well placing ads on sites that sell guns and offer discussion forums for gun enthusiasts. Similarly, a pro-life politician would probably not do well on planned parenthood or pro-choice sites. The websites chosen for ads should be those that support the message or are neutral on the issue.

No Geo-Targeting

During an election, there are countless propositions that need to be voted on, many which are of local importance. Ads that try to sway voters to vote either Yes or No on those propositions are only effective if they are targeted at the people the vote affects. Running an ad for marijuana legalization in one state, but showing it in all 50 is another big waste of resources. An ad server with geotargeting capability can make it very easy to display the ad campaigns to the suitable state, province, city or postal/zip code.

No Regard for Voter's Location

There are certain states that have essentially voted for the same party for many, many years. While politicians from the opposing party should not abandon campaigning in those states completely, they should be aware that their political ads will be better off in swing states where winning could dramatically change the course of the entire election.

Landing Page Not Optimized

Many of the political ads that will be placed online will focus on a specific issue that is part of their overall campaign. When an ad is done in that way, clicking on it should take the potential voter to a page that contains more information about the said issue, and what the politician plans to do about it should they take office. A common mistake that is regularly made is that the link will simply lead to the generic homepage of said politician. That is not a quick way to sway voters who may be on the fence.

AdSpeed ad server is a reliable & powerful ad serving and ad management solution that serves your ads, tracks impressions & clicks and reports ad statistics in real-time. Driven by the latest ad serving technologies, the goal of Adspeed adserver is to provide a reliable platform that can help in executing online advertising strategy more efficiently.

Total Views: 45Word Count: 582See All articles From Author

Business Articles

1. Business Baby Backpack Carriers Are Indeed Great
Author: babycarriers australia seo

2. Tips For Starting Your Home Based Business
Author: Michael Jacobsen

3. Good Engineering Colleges In Jaipur
Author: adriana.brainbuxa

4. Mm Laser Clinic Was Founded On Three Main Principles Part - I
Author: Unknown Member

5. A Glance At The Top Themes In Indian Wedding Decorations For 2018
Author: Shabu Miah

6. Jaipur College Of Engineering
Author: thomasbrainbuxa

7. Customized Harnesses Available On Request Part - Ii
Author: Unknown Member

8. Great Service, Sooner Rather Than Later, Makes A Website Successful
Author: Surabhi Joshi

9. Entrance Exams For Admission In Reputed Colleges
Author: celinabrainbuxa

10. Wedding Photography Services Margaret River
Author: Ben Yew

11. Escuchar Y Descarga Canciones Mp3 Part - I
Author: ulmp3.org

12. Mission Statement Part - Ii
Author: For more details on our products and services, ple

13. Multichannel Marketing- The Only Marketing Technique To Triumph
Author: P2E

14. Best Pediatrician Texas
Author: abhishek854114

15. The Function Of Web Development Services
Author: makemy website

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: