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Best Marketing Tips For The Hospitality Industry
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In today’s market, hospitality business is one of the best competitive industries for which traditional marketing strategies like advertisements in television, newspaper and billboards are no more sufficient. Moreover if there is any independent hotel or restaurant then there will be lack of marketing budgets on which the international and national chains rely. So the creative and more personal marketing strategies serve the best.
Here are best marketing tips for the hospitality industry in order to grab more customer’s attention.
1. Know More About Your Customers
You may think this is unnecessary or annoying, but to be surprised restaurants often miss this opportunity to figure out exactly for whom to address or target in their online campaigns. So before planning content for your website, it is better to identify what exactly you are addressing and what customer expects. This may be more beneficial and easy way to target your niche.
2. Use Catchy taglines & Rich Media
In fact targeting customers with catchy taglines and rich media increases chances of being booked. It has also proved that 70% travelers admit the quality of hotel’s website or mobile apps has a strong impact on their decision to book. Moreover customers often feel that digital offerings reflect what the experience will be like at the hotel itself. So it is better to grab customer’s attention by engaging them with the attractive images and catchy tag lines.
3. Offer A Touch Of Personalization
Nowadays many hotels and restaurants are following the predictive analysis in order to deliver an unobtrusive personal experience for their customers. Collect the customer’s data to get to know details about them and how can you cater to them personally in a feasible way. Beyond this some hoteliers are also following predictive analysis for price forecasting to grab more customers.
4. Create Awareness About Your Service
Apart from visual content, make sure to add an excellent customer service. Tell about your services, facilities, benefits and in-house dining service. Even if you are providing Nespresso machines then make sure to clearly state in the room facilities description. More travelers research and make decision based on amenities. So add detailed description about your service because this might be the deciding factor whether to book your hotel or to search for somebody else’s.
5. Online Presence is Essential
Most of the travelers start their research on online, with no idea of the destination and mode of transportation. This means online presence is essential in the decision making process. Therefore it is mandatory to ensure your website gets found by potential travelers in their search result. So the combination of both pay-per-click and SEO should be coordinated to create your brand awareness.
6. Provide Exclusive Offers And Special Discounts
This is the best way to grab more customers by providing exclusive offers and special discounts on bookings. Arrange special events for the couples and play area for the kids. Finally make sure those offers get published across the right platforms, not only websites but also via social media platforms.
7. Go For Mobile App
Today’s 90% of the travelers make use of their smartphones to make their travel experience better. They make use of mobile apps in so many instances like to book a taxi, scan his/her boarding pass and book a room for the night when the flight is cancelled. So not only you should make efforts to have multi – screen browsing website, but also make sure your booking engine has a mobile version.
8. Email Marketing Is Beneficial
Even though this is a traditional marketing strategy, but it is more beneficial. In hospitality industry whoever adopts an email marketing strategy, they can interact with customers in a meaningful way. Also there are so many email list service providers where you can get detailed information about your targeted customers and easily you can promote your brand name.
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