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Spanish Translation: No More A Cobbled Street

By Author: Shreya
Total Articles: 83

When you are living in a global village, can you ignore new and upcoming markets? Or can you treat them in a lazy or step-motherly way just because the language does not top your to-do list or strategy dartboard?

Consider these markets – Cuba, Philippines, Canada, any South American region, or nowadays even parts of Africa and Asia? Spanish is no more a language that just core Spaniards speak. In fact, it was never so. The Castilian language influence is well established throughout world’s history and geography. Yet many marketers and expanding businesses ignore the scope of translation of English to Spanish language to their own detriment.

The same is true for translation of English to French.

The opportunity exists both ways, whether you are translating from English as a source language or you are translating from Spanish to English.

Europe was always a basket of tremendous business opportunities and with confusion and change in a post-Brexit world that are raising questions about English as an official or working language, attention needs to be given to other local languages in these times.
This cannot be done in a haphazard, piecemeal, scattered, unorganised, sporadic and uninterested manner. The Spanish language would need to be dealt with in a well-rounded way. Due attention would need to come to many finer aspects, the historical context, sub-language nuances and cultural layers when one is tackling translation in either direction: English to Spanish or Spanish to English.

That’s also why the so-called cost-effective and fast machine translations would fail to deliver the real goal unless accompanied, complemented with or supervised by human experts.

Professional translation services do not hold back money, respect, and resources when it comes to having the best Spanish language experts that can bring forth both linguistic and cultural grip that the challenge requires.

Native strengths and understanding of the specific culture are very important to ensure a translation that is much beyond a superficial, quickly-done task.

Done properly, and with hard efforts taken, English to Spanish translations present a good ground on a range of areas like legal documents, instruction manuals, websites, marketing campaigns, product information, customer interaction, social media engagement, online multi-lingual interfaces etc. They push a company or a product from merely having a presence to having a strong, long-lasting and deep connect with the intended audience.

When looking for English to Spanish translation services, or French to English translation, it is advisable to consider:
· Actual needs and clarity of target audience requirements
· Availability of native experts
· Good balance between machine translators and human translators
· A versatile approach for legal, technical, marketing translations etc.
· Professional translation databases and adequate memory management
· Understanding and stronghold over both source the language and destination language
· Cultural dimensions covered in a sure-shot manner
· Clarity and listing of terminology with the client-resource coming on the same page
· Sub-customisation of target markets as per Hispanic regions or African regions
· Good reference base and project expertise
· Avoidance of costly and unpardonable mistakes due to language disconnect
· Reliability and certification of resources
· Quality and time-consciousness
· Expertise and client base of the professional translation services provider in Spanish and French.

When such factors are undertaken in a serious way, an organisation succeeds in capturing the ever expanding Spanish opportunity with confidence, clarity, and speed. It is a massive market and is no more geographically constrained. Hence, an organisation will only gain if it devises its strategies with a fresh approach and a practical mindset, trying to capture the core of being Spanish and speaking Spanish. That’s much more than simply writing or translating Spanish.

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