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Making a product is one thing but to make sure that it reaps benefits in the long term, so many efforts are needed. Just take the examples of big brands. All the brands are not necessarily high in terms of quality and value. It is the marketing that makes them stand distinguish, they sell the product and market in a way that it is recognized by the customers. Same is the case with lifestyle classified, generally human race can be divided into two groups on the basis of their willingness; first type is the one that struggles to live a life, the second type is the one that struggles for a lifestyle. One thing is evident that there is considerable number of people who believes in struggling for lifestyle. This implies that need of lifestyle products is there and people want to buy them. Here, is the point for sellers. They have to make strong efforts for marketing their products in a way, that they get attention of the target customers.
Effective platforms for lifestyle marketing
There is no end to number of advertising platforms available. In fact every medium can be sued for the advertisement of lifestyle products. The most common of these are newspapers, fashion magazine, TVCs, billboard ads, Lifestyle classified and even sponsorships for bigger brands. Use of every platform varies from the type of product and level of brand too. Take the example of fashion clothing, the fashion magazines can be the best platform. For luxury cell phone or technological products, ads shown between sports events serve to be the best platform for communication. In order to get the attention of masses one can use the platform such as lifestyle classified. Being an exclusive media so many people can be targeted on lifestyle classified. Still the effectiveness of each medium is determined by type of brand and product.
Niche marketing for Lifestyle Products
There is no type of service or product offering where distinction cannot be made. In case of lifestyle products there is an open margin of differentiation, the reason is that segmentation in this regard is too much easy. What people wear as clothes and show is very much depicted in their cultural, social and even economic affiliation. In this way selection of advertising media can also be done with greater ease. It is always a wise decision to use niche marketing for lifestyle products, if there is already segmentation in term of quality. This will not only convey the product to right customer but it will also guarantee to reap the maximum benefits in the form of earnings. Again targeting niche is not such easy thing, it requires proper planning and a complete marketing strategy.
There is very basic thing in which marketers are mistaken. They think that advertising a product is enough to make it acceptable. A complete planning is needed for a fruitful marketing. Lifestyle product have greater margin of acceptance. People want to choose them even they don’t need them or even they can’t afford them, it is simply matter of worldwide acceptance.
Effectiveness of Right Marketing Technique
Just take the example of two shops that have same offerings. One is located on main road and other in the side street. The second one provides more high quality products as compared to the first one. Still customers prefer to go on the first one. Reason is that they know about it. Same is case with many failing brands. It is not because they don’t have a quality that can satisfy. Problem lies in their ineffectiveness to reach the right audience. It is much necessary that people are aware of any offering. Lifestyle products such as clothes, shoes, bags, technology items and many other such things are already a need. Even if they are a luxury then there is a considerable number of people who choose for the products. Then question arises why they fail. Answers lies in the fact that there are too many product offereres. Here only effective marketing technique can make a player to survive in market. The most important step of marketing is advertising; the most necessary step of right advertising is choosing the right platform. Using particular platforms that target the niche may be effective but using a platform that captures attention of masses can be more right thing. Lifestyle classified can make a brand to be in the eye of masses. Here the chances of reaching maximum buyers increase. In the same way chances of beating competitors in an effective way also increase.
Lifestyle Classified and Customer marketing
If monitored closely then it reveals that lifestyle classified has to do a lot with m ass marketing too. It is seen that many people like to go through different lifestyle classifieds to know about the new products. Here brands should not keep themselves limited to traditional ways of advertisements. In any special classified section, things work differently. Posting ads is not enough. Marketing is not all about catering to customers’ needs. It is about something that deals with shaping the needs, impacting the preferences and changing the demands and wants of customer s effectively. The best way to do so is take help from critics. For lifestyle products especially gadgets and technological items reviews of customers matter a lot. It is not all about customer’s reviews, the opinion of experts, people form fashion world and opinions of critics matter a lot. Lifestyle products accompanied with articles make the customers to land on these pages. http://adtomart.com/
The most important decision making factor is getting the marketing insight. This is provided through changing perceptions and demands of customers. Reviews, comments and popular searches give an insight to marketers what customers actually want. Lifestyle classifieds that not only focus on ads but focus on providing valid guidance can serve the purpose best. They can make customer to develop greater interest on a particular brand. Just take example of a new style. If a picture of model is posted there, then it may be insufficient guide on using the product. In case this picture is given a guideline and detail instruction about when how and where to wear the dress then impact on customer can be more beneficial.
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