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Important Factors For Success On Amazon

By Author: Unknown Member
Total Articles: 69

Listing Quality
No one knows your products better than you. Third party sellers often leave incomplete listings, neglecting images, keywords, product updates and more. When you are sell on your own, you are able to exponentially improve your list quality, therefore improving your sales.

Brand Management
In a competitive marketplace like Amazon, your brand needs to stand out from the competition and third party Amazon sellers will not do that for you. You will be able to present a great brand image, run headline ads above competitor products and implement strategies to enhance the strength of your brand.

SEO Optimization
When you use third party sellers, the sellers share the buy box and sales with other sellers so no one has incentive to promote your brand. By optimizing listings for organic Amazon search, you can increase your traffic and sales.

Data
When you sell your products, you will receive important data, including page views, purchases, conversion rates, and sales trends that will be valuable in driving key business decisions as you grow.


Pricing
It’s almost guaranteed that when you use third party sellers, your products will be discounted from suggested retail, which could damage your relationship with wholesale customers who have the products in their stores and are trying to achieve effective margins on their sales. Take back control of your pricing and earnings so you can make your customers happy and watch your profit margins increase.


Product Availability
Product availability is often overlooked by third party sellers but it is a key component to keeping your sales and rankings high and needs to be strictly managed. You will be able to offer all your variations and restock immediately for even more consistent sales.


PPC Advertising
Sellers competing against each other cannot afford to increase costs by running ads so third party Amazon sellers are not going to provide consistent PPC visibility. Managing your own PPC advertising will provide you with an immediate increase in sales.

Reviews
Managing your reviews is just like managing your reputation! Third party sellers will not put in the effort to manage your reviews and there are strategies to increase the number of reviews when you sell your own product.

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