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Five Current Trends That Are Prevailing In Logo Designing
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Logos are considered as the prime part of corporate and business identity. The logo designing trends keep on changing. These are largely coming from the experiments made by the designers in creating new designs. The companies like Kansas City website design and others are involved in the development of logs as well as websites. These companies are largely following the design trends that are prevailing in the marketing and advertising industry. This article will help you understand the current trends in logo and brand identity design. It will also focus on the essential parameters that are important in making high quality logos.
Before analyzing the trends in logo design or the patterns that are followed by the companies involved in logo design Kansas City and other regions it is necessary to understand the basics of logo designing. A logo is the symbolic representation of the company’s identity in terms of figure, number shape or the typography. One of the popular phrases in the designing world is KISS that stands for “Keep It Simple Stupid”. This is the governing factor in logo design. Most of the experienced designers understand that keeping the design simple is the key to success in logo as well as other designs. Simplicity is always paying in the world of designing. Another important factor is the clear and legible typography. If your fonts are too ornamental but complex that nobody can read then your efforts will be wasted.
The current five trends in logo design are as below.
1. Geometric Designs: The geometrical shapes are largely used in current logo designing practices. There are various reasons behind this; first of all these shapes are easy to draw and fill as well as can be modified as per requirements. The simplest logos are made by putting several circles. For example the famous Mercedes Logo it is all about a circle divided into three equal parts. It is one of the most prominent examples of simple log design. The current logs are also heeding towards the simplicity of designs and use of the minimalist themes.
2. Unique Shapes: Some of the designers are creating the unique shapes that are fusion of one or more shapes. These types of logos are largely based on the continuity of various themes. For example the zigzag ribbon or the multifold piece of paper or box can be turned into an effective logo.
3. Typography based: Apart the above concepts the common form of logos are typography based. These are usually using the Initial or the spelling of the company name or brand to turn into a logo. It is quite worth for the small business or the new startups to make such logos as it clearly show their identity easily.
4. Simple icons: Some of the designers are using the mono chrome icons or dosing custom symbols for the clients. These are very effective. All of us know about the use of emojis. These are simple icons made to display one type of emotion.
These four types of logos are quite popular these days.
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