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Content Marketing Strategies For Smb Owners
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Everyone wants that they should not be ignored and get heard by their customers. In the world of digital marketing today, it is important for SMBs to craft messages that go unskipped by their target audience and they are able to offer their customers what they want and not just target at their sales pitch. To handle all this, the tech savvy and digital marketers are following content marketing strategies. The ultimate goal of content marketing is to create and distribute valuable and relevant information for the target audience of small SMBs. Whether the business is about selling gizmos, fix cars, construction or anything, content marketing is the key to attracting and retain customers. According to a survey conducted by CMI, 93% of companies in the B2B market are doing content marketing. Many SMBs prefer not to spend their finances on this digital marketing strategy in their initial days, but a study conducted by Kapost revealed that one gets 3 times more leads for every dollar spent on content marketing. Many people would not like to wait for years and see the prospective results of the strategy they are implementing. So, below are some of the strategies that will give you immediate results and save your time and money:-
1. Paid Promotion
Paid advertising channels like Google Adwords are very common these days to promote products and services. But not all SMBs prefer them because of the high cost. So we have sites like Outbrain, nrelate, Taboola that can be used by SMBs to enhance their content reach, higher ranks, and more traffic leads. Social media platforms like Facebook, Reddit, etc. also help in generating quick traffic and customers
2. Guest Posting
Guest posting is a free strategy that gives quick results as well if it is properly executed. One must focus on reaching their ideal audience by sharing quality information with them in their post and not just try to gain back links. This way one can gain reach their customers quickly, and present themselves as experts in the particular field, without spending anything.
3. Refine your strategy
SMBs need not create enterprise-level content for success. Rather they should focus on topics that will be best for their site. Google Analytics is a great tool that can be used to refine your search and that too for free. Make sure that the content is focussed on the target audience. It is important to focus on quality, than quantity.
4. Create content for your customer
It is important to create content that is useful to your target audience. For example, if your business deals with interior designs and architects then the audience would love to have some tips from you on decorating their home by inexpensive methods. Not only by writing good content, but by illustrating fine images, or videos, one can make their audience happy. By sharing your unique experiences and your expertise in the field, you can create very impressive content for your present and future customers.
5. Focus on quality and not quantity of content
By creating excessive content, it is not going to help your business but would rather pollute the internet. So , it is better to focus on proving worthy information to your target audience, like sharing your experiences, common pitfalls, etc. By doing so, you will be considered as an expert in your field and be able to gain more business.
So, by following the above mentioned quick tips on content marketing, I am sure your SMB will gain good customers and lead to success in your business
Author Bio: Mark Steve is a professional and expert content writer. He writes professional blogs and a variety of quality articles. If you are looking for Virginia based digital marketing Company, your search ends here. Get custom, eCommerce, dynamic, responsive web designing, seo services in Virginia and many more at Janbask Digital Design
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