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Brochure Design In Dublin – Getting The Perfect Brochure Designs!

By Author: Aengus Ryan
Total Articles: 18

Brochures have become a necessity across every industry. Be it agriculture, machinery, food, electricity – leading brands in each industry have a well-organized company portfolio or a brochure that highlights their USPs and creates an image of the company. With changing trends in the global markets, the demand for having a company brochure has increased.

The most important aspect in a brochure design is the layout. Preparing the layout is the first step in the brochure design process and makes the designing and handling of the imagery and text easier and more efficient. Here are some of the important aspects a designer needs to focus on while creating a brochure layout for an establishment.

• Understanding the Needs: A good design firm will make it their foremost priority to understand the needs of their customer. This will include knowing the specific topics the client wants to cover, the sections and sub-sections that need to be created, the type of profile the client wants of himself / herself / itself in the pages. Communication between the designers and the customer is crucial in this step. Before finalising the design, consult your client to get the design approved.

• Being Specific About the Subject and Name: A brochure depicts the company’s profile and its products and services. Giving meaningful and relevant names to the book and contents give your company brochure the desired value and helps avoid any confusion. For instance, releasing a company’s product brochure as a product catalogue and with the same name for products as in earlier versions gives it continuity. Customers who are interested in the products will specifically look for this booklet rather than a generic company catalogue, and find it easy to compare with earlier brochures. This helps drive any message across faster and with more clarity. Do not club different sections together as it will reduce clarity and mess up the brochure.

• Use a Call-to-Action: The brochure must generate a call to action, i.e., it must not only provide information but also sell the product. The heading and descriptions must be in sync to hit the bull’s eye. It must depict the services in a manner that it impresses the reader. The brochure can also direct the reader to the company’s official website that presents the details comprehensively. A quick call to action indicator such as a simple phone number or email always helps. In case of online brochures, the call-to-action can be a landing page that grabs the reader’s attention. This will help in generating more leads.

• Influential Imagery: Pictorial representation of data gives your brochure a personalised touch. It makes the reader aware of your products, services, and infrastructure of the company. Using high definition images will make the brochure elegant. A similar logic also means that fuzzy, non-clear images are a strict no-no.

• Unique Design: The brochure design must be unique. Use of a copyright on the design may be a good idea in certain cases where exceptional effort has been put in.

• Uniformity of Font and Colours: Limit the number of fonts to increase legibility and symmetry. This makes every page design uniform. You need to incorporate the same template and colour scheme for every page that unfolds. Avoid colours that do not suit the sector or the company’s brand.

About the Company:
Pixelo Design Ltd is a graphic design company specially offering their service to Ireland small business community. They also offer logo design, brochure design, explainer video, web design, etc. service in Ireland. The company work with an aim to provide high quality design services to Irish small business.

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