Infographic: Why It's Such An Important Part Of Seo Today

By Author: Rahul Ranjan Singh
Total Articles: 10

As an SEO consultant, one might find it a tad difficult to maintain a consistent growth chart- not because of its huge scope but because it's often confusing. For instance, even though the content has remained the undisputed "king" of the digital space, the yardsticks often get a bit confusing. Expert opinions, to start off with, are clearly divided as to what should be the minimum length of articles that can guarantee better traffic to your page. While some of them opine that most of the posts featuring on the first page of Google contain more than 2000 words. They have made their way to the top because they contain the detailed analysis of relevant subjects.

On the other hand, there are others who claim that writing too lengthy pieces will drive your readers away from your content thereby increasing your page's bounce rate. In such a scenario, the best bet would be to resort to marketing tools with proven success.

Infographic: A powerful, consistent, relevant and reliable SEO tool

One such tool, popularly used by brands (with much success) is the Infographic. The power of Infographic to drive SEO campaigns has been unequivocally admitted by one and all. The very simple reason behind the success of this digital tool is its combination of limited text and visuals. You are able to capture your audience's attention in much less time as compared to what you can do with plain text. The message is conveyed faster as well.

As is very interestingly pointed out, an Infographic actually cashes in on the forgetful nature of humans. We forget everything around us. We have this uncanny ability to forget URLs as regularly as our car keys. Infographics, with the right kind of content, can actually turn out to be "sticky". Backed by the right images and limited text, they present information which can be processed faster and retained longer than what would have been the case with plain text.

Ask the Best SEO company it will definitely tell you that Infographics are a crucial part of the SEO campaigns steered by them so far. If you're hiring one in the near future, it wouldn't be wrong to check out the infographics they have done previously.

As per Visually, tweets along with images (also Infographics) receive 150% more retweets and 18% more clicks than regular ones.

Designing an infographic: What you shouldn't forget

It should ideally be remembered that designing an infographic is a time-consuming task. Yes, it is- because what you get to see on the finished product is only one-tenth of the research conducted. Today, if you're offering a graphic representation of "How Millennials spent their money in the last financial quarter", then you should invest substantial time in gathering your resources from the most authentic quarters. Determining the "authenticity" of resources can also take up time. After you're ready with the text, it's the designer who works on the graphics and the "accountability" of the content within the limited space. The research material offered by the writer is definitely edited. Only the relevant points are selected to suit readership requirements.

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