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Bring In A Novel Touch To The Wardrobe With Diesel
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About 38 years ago, a brand was born which brought a wave of change and innovation in the world of fashion. The Italian label Diesel is credited for this. Founded by Renzo Rosso, today the brand has become an international label offering clothing, accessories, handbags and footwear for both men and women. It was started with an unconventional idea of fusing together casual clothing with luxury and making them available to people. The name was selected as it is easy to remember and is pronounced in the same way throughout the world making it understandable for everyone. Previously the company was also owned by Adriano Goldschmied but later on Renzo gained sole ownership of the company. Renzo wanted something which everybody can relate to and yet bring about change in already going on fashion trends. He saw this potential in the fabric jeans and used it for his decided purpose. At an early age, he started making pair of jeans for himself and his friends which he sewed himself and this was the starting of the revolutionary idea. The whole team of the label is dynamic with people from around the globe to imbibe the essence from all the cultures globally. The brand has its headquarters in Breganze, Italy and has over 80+ stores all around the world. The first flagship store was opened in New York. It also has several sub labels namely Diesel, Diesel Black Gold and Diesel Kid. He wanted to unite the whole world with no borders through fashion.
The company is famous for its out of the box marketing campaigns which were first to be used. The first successful campaign was “For Successful Living” in the year 1991. With the innovative approach and rejection of the fashion forecast, the brand only focused on what it believed in and this was the reason that it became the pioneer in casual dressing. Renzo had confidence in himself and wanted to be on the top and with being surrounded by talented people this dream soon became reality. Being the most famous for its denims, a lot of attention and care is projected towards them. That is why its production is still based exclusively in Italy. Besides all this the company generates about €1.3 billion revenue as per the year 2009. Its current artistic director is Nicola Formichetti. In such a short span of time, the company has created a special place for itself in everyone’s wardrobe. Distressed denims are the production of this company which later on led to introduction of several washes in denim.
It offers denim, jog jeans, dresses, jumpsuits, jackets, shirts, t-shirts, skirts and pants for women and the same for men as well with polos in addition under the clothing category. Handbag category includes satchels, clutches, wallets and shoulder bags for both the gender. Diesel men footwear collection offers dress shoes, sneakers, flip flops and boots and women collection includes sneakers, boots, chunky heels, pointed stilettos and platform heels. Some of them can be seen having the influence of denim with patterns like it.
Diesel is one of the most successful jeans brand available in the market today. The denims of the brand is more popular among men and youngsters. However, it is catering to all the sections of the society. The company is responsible for both men’s and women’s clothing. Diesel has recently branched out into making sleek, feminine and mature designs for women. The brand has got watch pocket branding in it’s denims that can act as a prove of authentication. Thus, the original pairs can be easily differentiated from the fake ones.
They are perfect for the jet set crowd who wants to look stylish without being over the top. The whole footwear collection is surreal with a ton of comfortable options available under various categories which are definitely a must have. It also have a fragrance line in collaboration with L’Oreal with options like Only the brave, Fuel for life and Lover dose for both men and women. Besides the physical stores, the products can be purchased online on several stores.
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