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The Current Marketing And Advertising Field Belong To Organic Search Engine Optimization Services
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If you want to sell something, you need to reach out to people and let them know about your product. This is the first and foremost rule of any business, whether it deals with products or services. Now, what better way to tell people about the stuff that you are selling, than through advertisement and marketing. This sounds quite simple, right? But in this age of internet revolution, it is actually not so simple. There are millions of businesses selling every conceivable item and service online, and to create a customer base in this stiff competition is nothing short of a magic trick!
All these businesses have websites which tell people about their product or service range and what all special offers or discounts are available. These websites are designed by expert developers who create attention grabbing and trendy sites, which usually should attract hoards of customers. But the real question is, are hoards of customers actually visiting these flashy websites? May be not. The simple reason is not very difficult to understand. Just as businesses are selling over the net, and applying every trick in the book to attract customers, so have the customers evolved into smart consumers who buy only after researching and tallying the various aspects of a product or service by searching on popular search engines.
Now that the discussions have included popular search engines, let us look at what happens when a lay person with internet connectivity, searching for a specific product or service does. He or she types in the keywords or the main phrases related to the product/ service into the popular search engines like Google, Yahoo, Bing etc, and browses through the results that these engines throw up. They usually browse through the first or the second page, maximum the third page and choose a website which will cater to their need. So it helps us understand one thing about internet marketing or digital marketing, that is, people visit those websites the most which are in the top of search engine rankings.
So that leads us to the question of how to get a website to rank towards the top of search engine pages. The process which aids this is known as Search Engine Optimization (SEO). Now, there are two types of SEO, one which is organic and the other, non-organic. SEO services mostly prefer organic method to naturally enhance a web site’s ranking in search engine pages. Organic SEO involves inserting relevant content in a website which will help in optimizing the page. It also involves creating back links which are relevant to the products and services of the website. A link is a way for users to navigate between pages on the internet. It serves the purpose of enriching the user’s knowledge and experience regarding a particular product or services.
The factors that are employed in organic SEO to get effective results are as listed below:
• Meta tags
• Directory Submission
• Social bookmarking submission
• Blog Posting
• Blog Hosting
• Article submission
• Press release submission
• Rss feed submission
• Social media optimization.
Let’s discuss all the above mentioned points one by one. First come meta tags which are incorporated in organic SEO, and also other types of tag attributes. The importance of meta tags or descriptions lies in the fact that it helps the user to understand what is on the site. In other words, it’s a summary of the site’s content, and with the inclusion of key words, it helps the users identify what the website is all about in a few adequately explained lines. It can also be termed as a short summary of the entire web site.
Second comes Directory Listing. In online marketing strategy, Directory listings can play a role in getting your website on the relevant search engine pages. You gain the additional exposure in the results pages as many directory pages will rank well for important keywords, or what we call search terms in lay man’s words. You gain more visibility through these listings. Also, another fact should be kept in mind that your competitors may also be using the same tactic, and you need to be on top of your game.
To define Social Bookmarking is to examine how they work. It more or less works like personal bookmarks or favorites lists. It is generally utilized by businesses for business to business information sharing, or business to consumer information sharing, but can be used by anyone. It is generally tagged with three keywords, when it is ready to be first put into a social bookmarking network, which can then be searched through the keywords on the network from that point onwards. The marketing qualities of social bookmarking are obviously of immense importance in building relevant incoming links; drawing visitors, new clients and customers; helping the business be more visible to other businesses as well as to the consumers.
Let’s discuss the importance of Blog posting and hosting now. One of the easiest ways to improve your organic search performance is through blogging. A new URL for your site can be created every time you write a new blog post and every new URL is a new opportunity for your website to be ranked in search engines. It’s a distinctive opportunity to create a new web page that discusses the unique selling point of your website and thus, helps your website to rank towards the top of search engine results. By including creative and effective content in each blog, you have the opportunity to promote your website as many times as you feel necessary.
Article marketing or article submission is a technique that works when you submit your articles to directories. Once you have written the articles for your company or a business website that you are trying to promote, you submit them to various portals and directories. The Content of the article should use the right key words so that link building becomes easy. Once a consumer searches with a particular keyword, your article provides them information about the nature of your business as well as links that directly lead to your website, thus increasing footfalls automatically. Same goes for press releases, where you inform people about the new and innovative stuff that your business is offering, and promote your website.
Rss which is also known as Rich Site Summary is a format for delivering regularly changing web content. Web-blogs, news-related sites, and other online publishers associate their content as an RSS Feed which acts as a resource that shows the latest content from a source. The main plus point of RSS is that it gets automatically updated, and by submitting the RSS feed to different directories, you provide another way for your blog content to get syndicated and also, to distribute your backlinks. By submitting the RSS feed you will get benefits like reach new audience through syndication, improved organic search engine optimization, and in general, a supplementary way to communicate with your customers.
Social media optimization or SMO is used strategically to increase the awareness of a business or product/ services through the use of a number of social media outlets and communities. It is the quickest and sometimes the best way to generate publicity to increase the awareness of a brand, product, or event. Types of social media/ social networking sites are Twitter, Facebook, MySpace, Reddit, Tumblr, Twitter,YouTube, LinkedIn, Pinterest, Instagram and Google+ etc. and also video and blogging sites. The main aim is to generate awareness and traffic to a website through posting pictures, contents, updates, videos, audios to these sites, which usually is being used all over the world by people of all age groups and social standing.
Thus, If the above mentioned and discussed tactics are followed in a proper way, Organic Search Engine optimization services facilitate businesses to get superior rankings. Through the use of valuable organic SEO skills, business organizations, regardless of size and volume are able to attain top rankings in leading search engines. Both revenue and sales leads are more attracted to websites that have been organically optimized, leading to greater business generation.
Author Bio: Robin is an SEO professional having five years of experience in the field of internet marketing, and who has researched and applied Organic SEO services to a number of successful projects. He is currently working for a leading IT firm as a senior SEO executive.
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