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Ux Design Tactics To Engage Millennials

By Author: Mark Steve
Total Articles: 46

Today everyone is targeting Millennials and synthesizing knowledge to date just to cater the needs of this generation that is always looking forward to “What’s Next” contrary to celebrating what’s tried and true. With technology advancements and teenagers and youngsters (and elders as well) glued on mobiles, tablets, and desktops, there is a great demand for increased connectivity and accessibility to information. By following high-quality UX design tactics, brands can get high-quality outputs and effectively engage Millennials. The first generation to be raised on the internet has reached young adulthood and they are earning and spending a huge amount of money than ever before. By 2017, it is estimated that the annual purchasing power will increase to be more than $200 million. Below are some tips that will help you to create UX designs that are appealing to them and can fetch you good business:-

1. Go Mobile

It is the most important aspect to follow the mobile-first approach and design responsive sites that display properly and seamlessly on mobile devices. According to stats given by U.S.Digital Media Audience by Platform Usage, more than 80% of Millenials, aged between 18 to 34 years own a smartphone and so it should be the prime focus of businessmen to engage them by mobile sites. Make sure that the core content is the same for desktop and mobile users and it is tap- and swipe- friendly. By defining appropriate grid and break-points, ensuring quick load time and limiting the layers of navigation can surely keep the users engaged with the site.

2. Emphasize the user experience

The UX of the mobile site has to be without any glitches, fast, easy to navigate and without any top-notch. As Millennials are considered the most impatient and distractive bunch they will not prefer to wait to see such a site and swiftly move to your competitor’s site. One should try their best to give the Millennials a second-to-none user experience if one wants all the conversions and dollars from the client’s pocket. By using the hamburger menu to save the space and removing unavoidable interruptions like from real life or other prompts one can provide good user experience. Youngsters are multitasking when it comes to working with net surfing on their mobiles and doing something else, like waiting in the queue, traveling, shopping, watching a concert etc. So, it should be easy for them to jump back to your site and efficiently use it by keeping the design basic and minimalistic and reduce their cognitive load.

3. Provide self-service solutions

Millennials no longer wish to make or attend long calls to get their problems solved and neither do they prefer live chats. What they want is instant gratification and empowered to handle their problems themselves. By adding copious resources like highly active and regularly monitored community, discussion forums, FAQs, self-help tutorials and troubleshooting tips, you can definitely guide them to find solutions and empower them as well.

4. Capture their attention

Tech-savvy millennials are not into impulse purchases and believe in comparing the quality, cost, delivery time and terms and conditions, before making their final purchases from any e-commerce site. Also, the content should be clear and concise so that they can easily understand and take at-a-glance decision. Apart from this the content should be complete and satisfy the shoppers.

5. Connecting through Social Media
Everything is available on the social media today and youngsters want to share their experiences in real-time, be it product ratings, reviews, participating in beta testing and what not. So, it is important to have a positive presence on the social media as everything is demanded on finger tips by the not-so-patient youth of today. Be very careful of losing your credibility on this platform as once it's lost, it gets very difficult to regain it. Everyone likes special attention, so it's great if they get a follow up thank you email with their name after making purchases.

So, go ahead and captivate the attention of the Millennials by using these simple yet essential tips and create an effective UX design.

Author Bio: Mark Steve is a professional and expert content writer. He writes professional blogs and a variety of quality articles. If you are looking for custom web designing company in san francisco, your search ends here. Get custom, eCommerce, dynamic, responsive web design services in Los Angeles and many more at Janbask Digital Design.

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