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Free Vs Paid Apps: Which One Is Better
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In app development industry there is and will always be a never ending debate that whether Free Apps are better or paid ones. This is a very tricky question and both have their own pros and cons. As an expert, we have tried both the app domains and have rich experience to guide a novice app developer about this agenda. As a beginner app developer, it’s a very curious question which runs through the mind that what should be the pricing of its new app. Whenever a developer spends its time and works hard to make its app a cut above others it obviously expects due returns for its hard work. Though there can be various challenges while app development like designing, developing and marketing the app industry. We have tried and tested the app industry and the advice which we have in store is to work a bit harder and develop two versions of your Apps both free and paid versions. Though this can be a tiring thing to do but it will give you the fun of both the worlds. Below are the things which one should always keep in mind before applying mentioned strategy of both free and paid version of apps.
1.Lite apps can be attractive to users and can fetch you more business in future. The free version will always have more probability of getting downloaded and once the user gets adapted to your app they can upgrade to paid version to enjoy additional and finer features or services as per your app domain.
2.Free apps are like a sample of your product and should be equally good as a paid version because it’s the free app only which will drive the user to go for paid version. Users always expect that the paid app provides better features than the free app and they get the true value of their money.
3.You can always go for cross promotion and include links to your paid apps in your other free apps. Many users, while using the free version of your app and simply viewing the ad clip there can go for the paid version if they like the free app version.
4.Always remember you can always earn from free Apps from advertisements and it won’t hurt to the user also if you put small advertisement tab above or below your app. So you have to give equal quality to free version as well. Embedded and third party advertisements can help you generate more revenue.
5.Keep in mind that free app should be good but paid app should be way better than your free app. If a user feels that he has got good returns from the paid version of the app he will surely go for your other paid app versions. Thus you can get more monetary gains from you apps.
So, this is a tried and tested strategy which will not let you down if you will maintain the quality of your products and it’s a complete cycle as the user will go for paid version if the free app is good and will eventually go for your other paid apps if he finds that the installed paid app is even better. So all the best for your app experiments and hope your app development business keeps rolling.
Author Bio: Mark Steve is a technical writer and for JanBask digital design. An IT consulting firm offering professional services Mobile app development service in Virginia , mobile website design, graphic designing, web design, web development services in Washington DC
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