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A Clean And Concise Checkout Can Kill Your Conversion Killers

By Author: Knowband
Total Articles: 37

We often ask ourselves that why the online stores always have this lengthy and complicated checkout processes. Do you think these store owners don't know that inspite of making all efforts to gain conversions, their checkout processes are the main reasons why they get a little or no conversions? If fact, the major proportion of bounce back rates experienced on various online stores is the result of an efficient checkout process only. Shoppers will always buy a product from an online store irrespective of its global name and reputation if it can offer its customers a seamless online shopping experience. Now, as an online store owner, the above scenario is not same for everyone, yet you don’t want your sellers to bounce back from your site or buy from any other competitor site. You don’t only want them to buy once but would like them to become a repeated shopper on your site. It is your job to get them buy from your site and to get this job done, you have to try harder with your checkout process. An A/B testing was done using Mocking Fish tool to find out the best way to streamline customers on a site and it was found that reducing the number of steps in a checkout process increases the overall customer engagement on the store. Hence, we introduced a new form of checkout for the Magento stores called as one step or one-page checkout module.

Knowband is completely aware of the need of an efficient checkout process for an effective online business. Therefore, we have introduced a number of checkout plugins and extensions by implementing the recommendations of all our researches and customer suggestions. Talking about Magento platform, our search for an efficient checkout process came to an end when we implemented our Magento One Page Checkout plugin on several Magento stores. With this Magento checkout plugin, we have tried to develop a flexible checkout process that incorporates a very clean and concise checkout steps for any Magento store. Providing a compact and clean checkout process is one of the top most priorities of any well known eCommerce site. Magento One Page Checkout Extension is the answer to all your questions regarding the accelerated bounce back rates on your site. We have created a very compact and feature loaded checkout plugin for your Magento store that is capable of providing you with a more clutter free and user- friendly checkout process.

Here are some intangible features of this Magento checkout plugin:

Provide your shoppers a free sign up access with the social login facility -

Anyone who is shopping from your site do not want to waste their time and energy in creating an account on your site for unnecessary reasons. But still, an account is needed by you to manage such a huge amount of customers and their data on your site. So, utilize the feature of social login registration from this plugin and skip the sign up process to create an account with just a single click. The plugin is embraced with multiple social media login options that allow a buyer to log in using his/her favorite social media account. For example, Facebook, Google+, Linked In, Pinterest and much more.

Use admin panel to eliminate unnecessary fields and options from the checkout form-

Regular checkout forms ask a great number of details from customers during the registration process. This makes the entire registration procedure unnecessarily lengthy and complicated. For example, some forms may ask you to fill name, date of birth, telephone number, etc even when they can easily retrieve these data from the customer's social account. This plugin employs a large number of details to be auto-filled and also you can manually disable the fields which you don't think is necessary for the checkout process on your site.

Make as many fields optional to fill-

As a seller, there are some details which you think can be beneficial for you to manage the customer’s data but the customer might not think the same. That is, you may want some additional data from the customer for future use in some lead generation or customer tracking strategies, but asking so much of data might result in a bounce back from your store. So, utilize the feature of this Magento checkout plugin to make such fields as optional in nature. Here, as an admin, you can mark any of these fields as optional to keep customers engaged on your site. Customers can either skip these fields or can fill them if they actually want to. Thus, preventing the case of customer getting irritated with so much of unnecessary fields to fill in.

The plugin does not stops here and there are still a bunch of exciting functionalities of this Magento checkout plugin which you can utilize to improve conversion rates on your store. Have a look at its free version and explore its enticing features that can make your store free from bounce backs and less customer engagement.

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