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5 Key Benefits Of E-mail Marketing
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With the overwhelming craze and rage of social media marketing, mobile marketing and search engine optimization; you must be thinking that e-mail marketing is racing towards becoming obsolete. Wrong.
1. E-mail marketing is a targeted form of marketing
E-mail marketing solves all the characteristic problems of all the generalised or non-targeted marketing. When you place an advertisement on television, radio, or print, you have no control who will see it and what impact it will generate on your business. On the other hand, e-mail marketing is controlled and targeted. In e-mail marketing, you have the ability to control exactly who sees your mail by segmenting your mailing lists on the basis of demographics, locations etc. Targeted e-mails ensure that your audience receive content tailored specifically for their needs.
2. Enhances brand awareness
With each mail sent, receivers get more exposed to your brand. In today’s age where having a brand name and its goodwill makes up for half the evaluation of a company, enhancing your brand presence is not such a bad thing. With smart designing, layout, strategic planning, and targeted content your business will consistently build more brand value.
E-mail marketing in South Florida is one of those forms of marketing that is easily shareable. When you send a newsletter to your subscribers, they can easily share it with their friends, colleagues and family with just a click of a button. So, even if your targeted audience doesn’t want to purchase a product at that moment, they can still share it with some potential buyers.
Analytics are highly critical in measuring the success of any marketing campaign. While you cannot prepare the analytics of a TV ad or a hoarding ad and the results of them will be ambiguous, e-mail marketing draws precise and accurate metrics to analyse the effects of e-mail marketing on sales. It also tells all the statistics of e-mail delivery rates, open rates, subscriber retention rates etc. You can also use e-mail marketing as a tool to gain insights to the behaviour and interests of your customers and can easily understand the information your customers are most responsive to.
5. Cost effective
The most appealing benefit of e-mail marketing in South Florida is that it is cheap and provides the highest return on investment. The absence of print costs and advertisement rates makes it a very lucrative marketing channel for marketers.
John Mathew is the author of this article. For further detail about South Florida email marketing please visit the website.
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