123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Internet-Marketing >> View Article

How Frauds Can Ruin Your Advertising Deal?

By Author: Michael David Wilson
Total Articles: 97

Whenever there is money to be made, there are going to be people who look for ways to cheat the system in their favor. This happens with online advertising, as both advertisers and publishers want to maximize their investment and earnings. If you have a website and are considering putting some sort of advertising on there, you need to be sure that what you are offering is of the highest quality, creating a winning system not only for you but also the advertiser, and the people who visit your site. That means you will need to avoid potential fraud situations, which could include the following:

Click Fraud

When an advertiser pays to run ads on your site, the expectation is that real people will be viewing them. They will often pay based on the number of visitors that view your site, with many advertisers paying per view or per click. Publishers looking to cheat the system, and make more income, might pay for automated software and computers, or bots, to visit the site and click on ads. This translates to extra money for them, while the advertiser gets nothing in return as the click was not from a person interested in their product or service. When the advertiser analyzes the campaign data and sees that the numbers do not really add up in terms of views versus clicks and sales, they will become suspicious and will likely pull their ads.

Traffic Fraud

This type of fraud essentially works the same as click fraud, but usually involves cheap click brokers using bots to send hordes of traffic to your site. In those cases, no one other than the broker benefits from the transaction, which is why you need to be very careful when buying traffic. Low quality traffic will make advertisers unhappy and you in turn will lose business.

Competitors

There is a very high level of competition in advertising, both at the publisher and advertiser level, which leads to all sorts of underhand tactics on both sides. One of the most common is the inflation of advertising cost or lowering of add quality, both of which are designed to hurt the competition. You could be doing everything right, yet still find that your efforts are being seriously undermined by competitors looking to abuse the system.

Ad Server

While you might believe that you will be protected by using any ad server, be aware that there are bot networks that basically attack all of the ads loaded onto the server. This is why you really need to do a little due diligence when deciding which ad server to choose. Yes, price, ad quality, and data reports are all important, but you also need to know what security measures the ad server has in place to protect you against the types of attacks we just described. Experienced and reputable ad servers are usually your best bet as they invest time and money to prevent fraud.

Online advertising can be a great experience for everyone involved, but only if all the necessary steps are taken to ensure that fraud is kept out of the equation as much as possible.


AdSpeed adserver offers a reliable and powerful ad serving and ad management solution that serves your ads, tracks impressions & clicks, reports ad statistics in real-time. AdSpeed ad server for publisher helps you control your ad inventory effectively from anywhere, maximize your ad revenues and minimize operational costs. Driven by the changing needs, AdSpeed ad server’s goal is to help you execute your online advertising strategy efficiently.

Total Views: 63Word Count: 585See All articles From Author

Internet Marketing Articles

1. Automotive Dealers Seo Online Success
Author: Jennifer54

2. New Year New Brand!
Author: Judy Yu

3. Get Desired Job Through Digital Marketing Training In Bhopal
Author: Rajendra Parouha

4. Some Good Reasons To Hire Digital Marketing Company In India
Author: Sanjay Burman

5. Why To Link Online Polls With Your E-commerce Website?
Author: John Smith

6. What Really Is Seo And The Importance Of Seo For Your Business
Author: Leading Solution

7. Pipe Polishing Machine: Uses And Advantages Of Pipe Polishing Machine
Author: Bonny Rsthod

8. Best Digital Marketing Company In Ontario Location
Author: Lightspeedweb

9. Tips To Maximise Your Seo Output And Organic Traffic
Author: Mario Sazos

10. Pipe Polishing Machine Uses And Advantages Of Pipe Polishing Machine
Author: Bonny

11. 4 Major Myths That People Think About Digital Marketing
Author: Ashley Williamson

12. Improve Your Rankings By Hiring Web Design Companies
Author: kamlesh varma

13. How Digital Marketing Is Better Than Traditional Marketing
Author: Anup prasad

14. How To Use Your “thank You” Page For Better Customer Engagement
Author: Roopali Parandekar

15. Atlanta Video Production – Video Production Services Atlanta Feel Free To Showcase Their Portfolios!
Author: William Brown

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: