123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Internet-Marketing >> View Article

5 Ways In Which Marketing Automation Can Help Your Business

By Author: KarthikG
Total Articles: 19

From soft toys to iodine tablets everything today is available online. Blame it on the dependency or praise the advancement in technology, here we are today at ‘Everything is possible, THROUGH INTERNET’ state. With wider scope to approach audiences, everything has gone digital, including Marketing. And the very same Digital Revolution has come to the rescue of Digital Marketing through Marketing Automation.

So, what is Marketing Automation? In simple terms, it means automating your marketing techniques. It refers to software platforms and technologies that market a business effectively through various channels available online. But the most prevalent misconception about Marketing Automation is that it is difficult to set up and maintain. On the contrary, it allows marketing team with limited time and resources to sweat less and gain more.

1. Less Pain, More Gain:
Marketing Automation is like an extra member on your Marketing Team. It is a backbone that keeps your daily schedule on check without the need of your constant interference. While you prepare for the meeting,
Marketing Automation software sends out emails with precision accuracy. When you’re busy guiding your team, it would be qualifying and assigning leads. And when you’re trying to figure what’s happening around your business, it would be already half way tracking your customers behavior. In short, it eases the efforts you put in on everyday tedious tasks. And, as intelligently as you expect an ace marketer to do so.

2. One Single Solution:
Don’t pat your shoulders for having multiple marketing tools for a series of tasks running on various platforms. Because it only complicates your marketing process and makes it less efficient, if anything. Marketing Automation on the other hand, runs all these tools on a comprehensive platform collecting the bits and pieces from each and creating a wholesome customer scenario and their respective campaigning solutions. For marketers, this means you can create, manage, measure and deploy your assets all in one place.

3. Create, Customize and Nurture Client Relationships:
Before a visitor becomes your prospect and finally turns into your customer, they explore a lot of information online. To track your customers’ behavior through these funnel stages, Marketing Automation simply follows them from the time they become aware of the need you are trying to fulfill to the time they become aware of your brand and finally to the point when they start evaluating your brand vs others and they make the final decision.Based on the results of the behavior, you can narrow down the effective content and customize it for them. So, every time a person visits a website, Marketing Automation software tracks them and finds a pattern. To engage the customer it feeds in relevant personalized data.Only 20% of your visitors are actually prospects worth your time. To create and nurture a relationship with these prospects, Marketing Automation analyzes the ROI scenario and helps you create better strategies.

4. Testing Opportunities:
It is worth a few tries before you decide which one is the best. Marketing Automation provides that facility in terms of email messages, landing pages, online forms etc. It assesses the time spent reading/ignoring emails, the frequency with which they are sent, their subject lines and many more details. By individually testing and then combining all the most-engaged parameters, the best combination of variables is arrived at.

5. Analyzing the ‘Marketing’ Performance:
Measuring and determining the marketing techniques that impact your ROI in the best way are very crucial. From the time a prospect ‘clicks’ to till he ‘closes’ the email or any other campaign his activity is tracked and his behavior analyzed all through by Marketing Automation Software. Reports and numbers generated from this information gives an insight into both highlights and glitches in your strategies. On the other hand, these reports can keep your stakeholders up-to-date and can measure its contribution to the revenue.

These five reasons can easily justify the investment made on Marketing Automation tools in a business. Well, the advantages of Marketing Automation mentioned above are topping the list and are not limited just to these.

Marketing Automation doesn’t just benefit the Marketing team in a company, it reduces the manual effort of Sales team too. Many companies are inviting Marketing Automation into their business world. When are you?

I am an early adopter and an expert in Digital Business Analysis. Experienced in Marketing and skilled in Business Development

Total Views: 103Word Count: 717See All articles From Author

Internet Marketing Articles

1. The Best Web Development Nj Services
Author: Reclaim Digital

2. Significance Of Visual Content Marketing Campaign
Author: Frisco Web Solutions

3. How Content Marketing Boosts Organic Traffic And Grows Your Business
Author: Auggie Diaz

4. How To Get Website Rank In 2018: The Seo Checklist
Author: Sanjay Burman

5. Online Reputation Management Services For Your Brand
Author: Sanjay Burman

6. Why Should Every Company Have A Reactive Web Design Layout?
Author: TNT Max

7. Best Tips To Increase Online Visibility Of Your Business
Author: Vivek Dubey

8. Best Ecommerce Platform For Startups
Author: Mars Web

9. Key Items Your Package Of Seo Services Should Have
Author: Kamlesh Varma

10. Fiber Optic Plc Splitter Manufactures
Author: hfxcfiberoptic

11. Effective Social Media Marketing In 5 Easy Steps
Author: Nishtha Sharma

12. 4 Ways Online Lead Generation Is Better To Offline Lead Generation
Author: Komali Babi

13. Unleash The Power Of The Best Free Advertising Sites
Author: Daniyal

14. Various Seo Tactics For A Tiny /small Website That Does Not Have Any Visitors And Traffic
Author: Sochtek

15. Increasing The Ranking Of Your Website In Search Engines
Author: Rahul Sharma

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: