123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Marketing >> View Article

How To Optimize Your Website For International Search

By Author: Jitendra
Total Articles: 9

Today, with markets going global, businesses are left with no option but to optimize their websites for international search if they want to position themselves for success in the long-term. Notwithstanding the argument of ‘SEO’ being dead, search engine optimization services are and will always remain in demand as they do help in attracting maximum visitors to your site. So, if you want to reach customers from all over the world then optimizing your website for international search is a must.

Following are some guidelines which help you in your effort:

Use Geographic Keywords

Keywords are the core of any SEO services strategy.Keywords should therefore not only be indicative of the content but also point to your location or the location of audience you want to target. Hence, using location tags in the keywords can yield good results. For example, instead of using ‘SEO services’ you use; ‘SEO services India‘. When the Indian people are searching on this keyword your site will rank higher if it is optimized well.

Option of Translating your Page

Providing your website content in the local language of each country that is targeted is the best way of reaching a maximum number of customers. However, this may not be feasible or practical and in such cases, a plugin can be installed that will automatically provide a translated version of the website content.

Using Country-Specific Domains

Your URL can determine the demographic for the content on your website. Landing pages created for country-specific domains will contribute towards enhancing your international reach. This will ensure that your website will feature in the search engine of that specific country.

Registering Local Address

If you plan to focus on a singular country other than your own for increasing your customer base then it is wise to register a local URL. It will be all the more better if your URL contains the location keywords; for example www.telegraph.co.uk and so on. This will get your website definitely featured in the search engines of that country. However, this is feasible if you are going to concentrate on a single country as otherwise you need to spend time in developing different websites for every other location you aim to target.

Knowledge of Local Search Data

A thorough analysis of keyword searches done in the country which you want to target will be helpful in widening your international customer base. Keywords which work well in one country may not feature in the search engine searches in another country. Keyword analysis will help to know which terms work best, the level of competition existing in that location and so on. This will enable you to develop an apt strategy.

Cater to International Social Media

Social media sites are specific to each country. In USA, the professional networking site is LinkedIn whereas it is Xing in Germany while it could be something different in a different country. It is therefore essential to use the social media sites specific to the country for optimizing your international search.

Today’s markets have no boundaries and businesses can connect with potential customers practically from any part of the world. In this context, it helps to hire professional search engine optimization services to fine tune the strategy for your website.

Total Views: 79Word Count: 527See All articles From Author

Marketing Articles

1. Digivino - Design A Winery Website That Sells
Author: Pamela Snyder

2. Smart Advertising, Branding And Marketing
Author: James Belly

3. B2b Digital Marketing Trends 2018
Author: Karan Singh

4. Reasons To Hire Digital Marketing Consultant For Your Small Business
Author: Hrishikesh Deshmukh

5. License Plate Frames For Motorcycle Enthusiasts
Author: Sahah Chan

6. Why Is Seo Important For Your Website?
Author: Alex Jones

7. Why You Need Soccer Shin Guards?
Author: Sahah Chan

8. Understanding The Advantages Of Creating Inbound Links For Your Website
Author: Bob Smith

9. Want To Write Evergreen (seo) Content?
Author: Gananth Shenoy

10. Picking The Best Stormtrooper Motorcycle Helmet
Author: Sahah Chan

11. The Reasons Why It's Smart To Settle For An Affiliate Network With Instant Commissions
Author: Bob Smith

12. Highly-effective Ways To Promote Your Brand Online
Author: Bidsopt

13. Global Milk Industry Trend Analysis And Outlook
Author: Santosh Salgare

14. How Search Engine Optimization India Works
Author: Sarah Albert

15. Impact On Businesses From The New Facebook Policy
Author: Junayet Sajib

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: