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How To Optimize Your Website For International Search
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Today, with markets going global, businesses are left with no option but to optimize their websites for international search if they want to position themselves for success in the long-term. Notwithstanding the argument of ‘SEO’ being dead, search engine optimization services are and will always remain in demand as they do help in attracting maximum visitors to your site. So, if you want to reach customers from all over the world then optimizing your website for international search is a must.
Following are some guidelines which help you in your effort:
Use Geographic Keywords
Keywords are the core of any SEO services strategy.Keywords should therefore not only be indicative of the content but also point to your location or the location of audience you want to target. Hence, using location tags in the keywords can yield good results. For example, instead of using ‘SEO services’ you use; ‘SEO services India‘. When the Indian people are searching on this keyword your site will rank higher if it is optimized well.
Option of Translating your Page
Providing your website content in the local language of each country that is targeted is the best way of reaching a maximum number of customers. However, this may not be feasible or practical and in such cases, a plugin can be installed that will automatically provide a translated version of the website content.
Using Country-Specific Domains
Your URL can determine the demographic for the content on your website. Landing pages created for country-specific domains will contribute towards enhancing your international reach. This will ensure that your website will feature in the search engine of that specific country.
Registering Local Address
If you plan to focus on a singular country other than your own for increasing your customer base then it is wise to register a local URL. It will be all the more better if your URL contains the location keywords; for example www.telegraph.co.uk and so on. This will get your website definitely featured in the search engines of that country. However, this is feasible if you are going to concentrate on a single country as otherwise you need to spend time in developing different websites for every other location you aim to target.
Knowledge of Local Search Data
A thorough analysis of keyword searches done in the country which you want to target will be helpful in widening your international customer base. Keywords which work well in one country may not feature in the search engine searches in another country. Keyword analysis will help to know which terms work best, the level of competition existing in that location and so on. This will enable you to develop an apt strategy.
Cater to International Social Media
Social media sites are specific to each country. In USA, the professional networking site is LinkedIn whereas it is Xing in Germany while it could be something different in a different country. It is therefore essential to use the social media sites specific to the country for optimizing your international search.
Today’s markets have no boundaries and businesses can connect with potential customers practically from any part of the world. In this context, it helps to hire professional search engine optimization services to fine tune the strategy for your website.
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