123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Writing >> View Article

Power Of Handwritten Direct Marketing

By Author: Solomon Davies
Total Articles: 2

Written MailThe reality of marketing is that there is no “one size fits all”. Human beings have diverse personalities formed by their status in society. A marketing campaign that appeals to people of a certain social strata will usually not appeal to people from different social strata.

When marketing gurus from digital marketing companies say they can reach x number of eyeballs, the question that you need to ask is how many of these ‘eyeballs’ are your actual clients?

What if you could target your marketing to your actual clients and within that group, alter the messages to suit a group’s ethnic, cultural, social, educational or other backgrounds?

Your marketing campaign will not only be highly targeted, it will be more appealing because it would be tailored to suit the group being targeted.

A direct marketing campaign can offer a personalized hand written letter Writing or note. Think about it; the appeal of a general advert in a magazine or newspaper verses a handwritten note that arrives by post and is directly addressed to an individual.

First off, thanks to extensive research, what is offered to the individual would be based on his or her buying patterns. So the product, the personalized letter addressed to the individual is guaranteed to grab the person’s attention. In fact, studies have proved that the response rate is anywhere between 30 to 50% which is downright amazing. So if your current marketing strategy has not been giving the dividends you had expected, perhaps the time has come to try a mature, proven approach.

The key to the success of Handwritten Letter Services is research! You don’t simply send out letters with a name at the top – this wouldn’t be any different from say e-mailers. You find who your clients are, what age group are they, ethnic and social backgrounds, purchasing preferences and so on. This isn’t as difficult as it seems. There are enough algorithms available that can query customer databases and extract this information.

Our specialization is in writing the perfect handwritten direct marketing. Our handwritten note coupled with the information extracted from the databases grabs the person’s attention and results in a powerful call to action.

Value of a handwritten note in a handwritten direct mail marketing campaign

The first letter that someone is likely to open from a stack of letters, is one that is hand written. The rarity of such letters ensures its attention! Another option we love to use is the humble post-it stuck to the front of the envelope with a small personalized handwritten note. It is truly attention grabbing.

To re-vitalize your Direct Mail Advertising campaign, visit us today at http://writtenmail.com.

Total Views: 104Word Count: 447See All articles From Author

Writing Articles

1. Importance Of Blogs In Business Growth
Author: Vineet Kumar SDingh

2. Mandarin Chinese Language Learning Strategies
Author: Michel Kern

3. Always Stay Ahead With Online Journals
Author: John Watson

4. How To Write A Good Short Story?
Author: DAWRITER

5. Content Writing In Nepal
Author: Vertex

6. Get Connected To Worlds Leading Business Providers With Hospitality Industry Email List!
Author: Brayden Tyler

7. Is It A Good Option To Get Custom Writing Services With Professionals?
Author: steve robert

8. What Are The Topics For Research And How Can You Search For Online Resources?
Author: John Watson

9. Online Self Publishing Book & Ebook Company
Author: Ammy Singh

10. Online Academic Support To New South Wales University Students
Author: Ryder Austin

11. The Advantages Of Relying On A Transcription Company
Author: Tom Clark

12. Learn How To Write Summaries Like A Pro With These 7 Tips
Author: http://www.summarizing.biz/best-summarizing-strate

13. Important Apps To Help Students With College Essays
Author: Essay Box

14. 5 Mini Skills To Improve Your Writing And Make It Less Mediocre
Author: Lee Bruce

15. Executivesusa’s Nurse Practitioner Email List Is The Best Marketing Solutions For Your Business!
Author: Arnold Hoffman

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: