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Challenges Posed By Google Updates To Seo Services Company
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SEO gets challenging by the day. Each algorithm change in the prominent search engines add to these challenges. Companies that provide SEO services have to alter their methodologies frequently to ensure that the website keeps ranking high on search engines. That is why, after each Google update, SEO services company has to alter its strategies.
Start Keyword Research Afresh
Many times, after a Google update, the same keywords may not work effectively. This means that an SEO executive in the firm will have to go through the whole process of keyword research all over again. He may have to prepare a fresh list of reliable keywords. The hot selling keywords before an update may just get you blacklisted after a Google update. This has happened in the past with several of the adult rated keywords. Maintaining caution is thus wise.
Alter Strategies to Match the New Rules
The strategies that worked before a Google update may not work equally well after the update. This means a well researched strategy may have to be completely discarded for anew strategy. Devising a new strategy is really not easy and the SEO executive may have to do the brain storming all over again. That is surely a great challenge after each update.
Create Fresh Posts for SEO Purposes
Posts are often created for off page optimisation and link building purposes. After the update, it is quite possible that some of these websites get blacklisted. It is necessary that you get rid of this link. Do research and find reliable websites to link your website to and create effective and useful posts all over again. This is really not easy and may take much of your time and effort.
Regain Websites From Blacklist
If one of your websites or your clients’ websites get blacklisted, you need to put extra effort to regain the website from the blacklist. This is again a tough task and not a child’s play. Only an expert who understands the pros and cons of SEO can achieve this goal effectively.
These are just a couple of the major challenges posed by each update or algorithm change. The problem with updates is that they actually make you reconstruct a strategy all over again. Initially, the changes were simply to make the search engine more user friendly. But today the search engines evolves to become better platforms for running businesses. That is yet another perspective to be considered while devising your SEO strategy.
SEO services company that has attained its reputation and retained it for a couple of years surely posses experience dealing with such challenges. They can thus be hired for your website.
The author of this article works in an SEO services company. He wishes to acquire expertise in different fields of SEO. He writes articles to share his knowledge.
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