A Beginners Guide To Adwords Network Types

By Author: Kelley Robbins
Total Articles: 14
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Are you running an online business? Are you an affiliate marketer? Google AdWords could be the perfect tool to advertise your business online.


Google AdWords can be a highly effective, targeted marketing strategy that increases your web traffic, customers and leads. It involves choosing keywords relevant to your business or industry, creating compelling keyword-rich ads, managing bids for each keyword, using calls to action and setting up conversion tracking. (The latter involves adding a snippet of code to the landing page you are linking to).


Google provides two different AdWords networks – the Search Network and the Display Network. Both networks help your ad to appear on either in search results, or on other web pages.


Here are the benefits of each network, which will help you to choose which is the right one for your marketing campaign;


Google Search Network – This is a group of Google powered search engines and including Google Search, Shopping, Google Maps, and Groups. There is also an option to expand your reach further, by including ...
... “search partners” - a group that comprises smaller search engines, such as AOL. Your ad can appear on the top and to the side of organic search results, when your keywords are inputted that are relevant to a user's search. It’s important to note that Search ads are available in only text format. If you want to reach an audience searching for your specific service or product, at the time that they are looking to make a purchase, then the Search Network would be the more viable option for your Google AdWords campaign. Ads in the Search Networks are always keyword-based.


Google Display Network – This gives you an opportunity to place image ads on other websites. Your ads can either be triggered automatically based on your chosen keywords, or you can choose to hone in on specific websites, pages about specific topics, demographic groups and more. Google Display Network lets you advertise in a variety of formats such as Text ads, Image ads, Rich media Ads and Video ads. If you don't have the resource to create Display ads, you can use Google’s Display Ad Builder. As opposed to Search Network ads, these are not always keyword-based – they can be based on placement, topics, remarketing, interests, geographic location and language. Depending on the type of Display Network advertising that you do, one key benefit here is that people do not necessarily have to visit your website, or type in your keywords, in order for your ad to show. They could be researching a product or service in order to make an informed decision on a purchase, and see your ad at the same time, which is directly relevant to their topic.


Should you use one or both for your Google AdWords Campaign? It completely depends on your marketing goals. Are you looking for impressions, or clicks? What is the action you want your web visitor to take – is it to make a phone call, fill out a form, or click through to your site? Once you can answer this, you will be better placed to decide which network type is most suitable for your marketing campaign: Search Network, Display Network ads, or even a combination of the two.


To learn more and get started with Display or Search ads, visit – http://www.fiverivers.net, or dial 0203 397 7545 now.


About Author:


This article is produced by Kelley Robbins, professional writer at Five Rivers to provide basic information about Online Marketing. For more information you can contact her.