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Geographic Seo Can Push Your Mobile Site To The Top
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One of the issues that companies discover quickly is that no matter how much time and money is invested into SEO – by the time the work is complete, the rules have changed. That is why Hixbridge Digital, a mobile development Massachusetts company, has done so much for their clients. Their focus is to stay ahead of the changes and get your sites updated so you stay ahead of the competition. They work with companies from across the USA (especially MA, RI and NJ), but if you are based in New England you need to know why Hixbridge’s SEO Massachusetts strategies may be essential to your bottom line.
Why is geographic location so important for mobile sites?
Google recently announced that they were planning on changing how they managed their quality scores for mobile sites. While many companies are familiar with their algorithms and how quality scores work, what is unusual is that Google gave advanced notice of the change. While Google is still in the process of identifying the markers and their worth in the algorithm, one thing that will certainly count heavily in rankings is the geographic location of the business. The same study that reported how high a percentage of people are using mobile devices to access the Internet as well as their behavior patters using the Internet from these devices. Mobile units are used to find local business locations. If you want to see mobile development in Massachusetts or Rhode Island, then you need to work with a local company that has first-hand knowledge of the search terms unique to that particular region.
Just listing an address isn't enough
Google is looking for more than a physical address to count SEO for Massachusetts, RI and NJ. They will also look at the content on the site and how it relates to your location. You also must bear in mind that consumers today are far more Internet savvy than they have been in the past. They will often take the listed address and use the photo imaging on Google Maps to see if your company is really located where you say it is. Since this is the age of social media, not being where you say you are can hurt your brand credibility.
Don't just duplicate your website for mobile, create a responsive, mobile-friendly one
You don't have to create a mobile-specific copy of your website to gain mobile traffic. Good responsive mobile development for Massachusetts, RI and NJ markets will look at the analytics and define the mobile site by what it is primarily accessed for by users. You don't want to just leave a website alone and assume that people with tablets will zoom in, some functions won't work and you only have fractions of a second to engage your customers before they look elsewhere.
Get started by creating a mobile strategy
The best way to get started is to talk to the best mobile development Massachusetts company, Hixbridge Digital. They can provide you with SEO for Massachusetts, RI, NJ and beyond. As a full service provider, their consultants can help you to identify your options and create a strategy that is responsive to the ever changing world of the Internet.
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