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Creating Music? Make Sure You're Using An Audio Engineer To Release Music That Reaches Fans
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For the independent recording artist, sounding good isn't a luxury only available to big time artists anymore - it is a requirement. Music sales may have wanted, but that doesn't mean that recorded music is going away any time soon. Far from it. More music is being consumed on more devices by more listeners than ever before in history! Artists are making their music available on internet and satellite radio, online music streaming services such as Pandora, Spotify, Rdio, Deezer, and YouTube, selling on direct-to-fan sites such as CD Baby, Bandcamp, and ReverbNation, and still pushing sales through â€˜traditional' online retailers such as iTunes and Amazon MP3. Let's face it, there is no excuse for an artist to put out sub-par recordings.
For many, audio engineers are still a mystery. To others, they are â€˜evil' manipulators of music, creating phony, auto-tuned, robots out of terrible artists. This, however, is far from fact. Every recording, no matter the genre, gets touched by a recording engineer, mixing engineer, and mastering engineer. The recording engineer uses many of microphones and technique to accurately capture and record the artist's performance as it happens in the recording studio. The mixing engineer takes all of the separate music tracks and crafts the music to sound convincing and convey the song's emotion. He sets proper levels, panning, EQ, compression, and adds creative effects where possible to enhance the artist's vision. Finally, the mastering engineer uses unique tools and highly trained ears in an acoustically accurate room to subtly polish and prepare the music for final release and ensure the recording translates to a variety of speakers. "While many audio techniques can enhance the final production, we engineers are not magicians and can't replace a poor performance or terrible recording," says Scott of Virtual Mix Engineer.
Recorded music is more often used as promotional tool for artists and labels. The real money currently is in live shows, publishing, sync placements, and merchandising. When a listener connects with an artist's music, they'll listen to their music, tweet, and share the music with their friends. The fans want to help the artist and buy tickets to their concerts, purchase t-shirts, and follow and interact with the artist through social media. As the band grows in popularity, their music may be chosen for sync placements in film and TV, which not only provides great exposure, it also pays quite well. To make it to this stage however, it all starts with a great song and convincing recording.
The rise of DIY recording has led to more musicians releasing music than ever before. With a powerful laptop, some microphones, a digital audio workstation, and a little knowledge, anyone can record and distribute music. One area where many artists fall short is failing to recognize their weaknesses in mixing. An experienced mixer has the right gear, but most importantly the knowledge to make a production reach its full potential. Though it can be difficult for an artist, letting go and trusting your mixer will take your recordings to the next level and help you stand out from the crowd. Listeners are instantly attracted to a well-written and performed song that sounds like a hit.
Spend a good amount of time in pre-production, ensuring your song and arrangement are as strong as possible. Then and only then, go to the best studio you can afford to lay down your tracks. Find a local or online mixing engineer within your budget whose work and personality you connect with, and tweak the mix until you're happy. Finally, send the songs off to mastering for that final touch. Once your recording is complete, you can get the music into multiple venues and into the ears of your listeners and fans. Scott Horton is the definition of the contemporary mixing engineer/producer/songwriter. He has worked with a myriad of music groups world-wide in all musical genres ranging from Pop, Pop-Rock, Hip-Hop,RnB, Urban and more. His online mixing and mastering service, Virtual Mix Engineer, provides musicians with superb sounding mixes which make impressions that count. Get in touch with Scott at http://www.virtualmixengineer.com
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