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Custom Printing Sector Showing Rebound
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The custom printing sector is one of those industries in the United States that suffered from the economic recession that manifested itself during the 2008-2009 periods. As the economic growth declined, companies’ revenues dwindled and individuals had less disposable income.
Custom printing covers a multitude of products, from screen printing and T-shirt embroidery to business cards and brochures. While the overall market revenue of the sector is estimated at over $2 billion, items such as T-shirts count for a very small fraction of the total. There are a number of companies that hold large percentage of the market share, but the industry as a whole is fairly spread out throughout the country.
Because of that even-handed spread, small businesses, especially those run by individuals or with very few employees, look for states that provide the best business environment. Utah, according to Forbes magazine, was the best state in the nation in 2014 for establishing new businesses.
That gives Utah apparel printing companies an advantage, and their number is increasing, thanks to the spread of the Internet.
T-shirt printing companies in Utah provide the entire gamut of services. Many of them provide custom shirt printing services in Utah, including a wide range of custom polo shirt options in Utah. Others offer screen printing in Utah.
Utah t shirt printing remains a popular profession but marketing is high on the minds of both the specialized printing companies and the clients for whom the material is produced.
Utah is a geographically large state, with many hundreds of miles separating major cities and people accustomed to driving hours from one point to another. That factor alone makes it harder for advertising efforts to reach the entire state; and makes it harder for small companies to cover the entire area. Custom printing companies that can help clients with either; specialized marketing plans or by printing tailored promotional material will earn themselves additional kudos.
Custom printing has not been a traditionally strong business in Utah but that has left the market open for any local company that can fill the gap, not only for local businesses but also nationally.
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