Create An Successful App With Pre-launch Market Research

By Author: Molly Mo
Total Articles: 63
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Maybe you wish can get some magic power to make your app become really popular and get more downloads, but this would not happen. However, there are a lot of different things you can do for app store optimization so that you can get more downloads for your app. One of these things is to do market research before you put your app into app store or even before you decide to create an app.

Firstly, you need to find the Big Players for your app, We are not talking about blatantly copying an app, but figuring out what basic characteristics make them popular. Then you should find out what the popular app games have in commons. Collecting and comparing the datas, you don't necessarily have to make your game a sci-fi or fantasy game, but targeting that genre would probably help you appeal to a larger audience.Take a look at our Rankings Page and navigate to the category that your app will be in. Then take note of what these apps have in common. Click on each of the apps to check out their profile Page. You will figure out almost all of these apps are for editing pictures, specifically adding various effects or filters to make ...
... the pictures look better or alter them in some way. So if you want to make a popular photography app, having this feature, but putting your own twist on it, will probably be a good idea. Even though these apps are successful, what are they missing? Is there a feature that you can add to your app that will fill in the gaps for users in your category? Can you localize? In the photography example, what kind of filter or photo editing feature can you add that these apps don't have? All these things you need to think all over and find the way for your own app store seo.

Secondly, you can check what keywords the popular apps are using, then check with the tool and decide which keyword you can use to get traffic for your app, even the long tail keywords. Then need to optimize your keyword with the keywords optimizating tools.

Thirdly, we can learn from the smaller apps from two side: we want to figure out what they are doing wrong and not do that. Are they adding features that nobody wants? Do they have an otherwise good app, but terrible marketing? Have they had reasonable success in the US, but do not localize and therefore miss out on international downloads? Are most of their negative reviews because of one or two common complaints? On the other hand, you want to look for ideas that you can implement into your own app. Now, we are not suggesting that you steal patented technology or copy a feature line for line, but figure out how you can create your own implementation of an idea that someone else has not developed to its full potential.

All this saying can not compare with actually doing, it will be better if you can download their apps and use then heavily for a period. What annoys you about their interface? What do they do really well? Are they missing something that you could add? There are a lot of things that you can discover about the aso services of an app that are not readily apparent in the iTunes description or the user reviews.

Taking this top down approach to developing your app can give your app the best shot at success and give you more confidence in developing app store optimization service. Of course, you can always optimize things after you launch your app, but properly researching your market can get your app started on the right foot.