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Producing Music? Hire An Audio Engineer To Release Better Sounding Music
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For the independent artist, sounding amazing isn't a rarity only available to well-funded artists anymore - it is a requirement. Music sales may have went down, but that doesn't mean that recorded music is on its way out. Far from it. More music is being consumed on more devices by more listeners than ever before in history! Musicians are making their music available on internet and satellite radio, online music streaming services such as Pandora, Spotify, Rdio, Deezer, and YouTube, selling on direct-to-fan sites such as CD Baby, Bandcamp, and ReverbNation, and still pushing sales through â€˜traditional' online retailers such as iTunes and Amazon MP3. Let's face it, there is no excuse for an artist to release sub-par recordings.
For some people, audio engineers are still a mystery. To others, they are â€˜evil' manipulators of sound, creating phony, auto-tuned, robots out of unskilled artists. This, however, is far from the truth. Every record, no matter the genre, gets taken care of by a recording engineer, mix engineer, and mastering engineer. The recording engineer utilizes a plethora of microphones and technique to accurately capture and record the artist's performance as it happens in the recording studio. The mixing engineer takes all of the separate audio tracks and crafts the music to sound convincing and convey the song's emotion. He sets the right levels, panning, EQ, compression, and adds special effects where needed to enhance the artist's vision. Lastly, the mastering engineer uses special tools and highly trained ears in an acoustically sound room to subtly polish and prepare the track for final release and ensure the recording plays back well on a variety of speakers. "While many audio techniques can enhance the final production, we engineers are not magicians and can't replace a poor performance or terrible recording," says Scott of Virtual Mix Engineer.
Recorded music is more often used as promotional tool for musicians. The real money these days is in converts, publishing, film and TV placements, and merchandise. When a fan connects with a band's music, they'll listen to their records, tweet, and share the music with their friends. The fans want to help the artist and buy tickets to their concerts, purchase apparel, and follow and interact with the artist through social media. As the musician grows in popularity, their music may be chosen for sync placements in film and TV, which not only provides great exposure, it also pays quite well. To make it to this stage however, it all begins with well written song and convincing recording.
The rise of do-it-yourself recording has led to more bands releasing music than ever before. With a powerful PC, some mics, a digital audio workstation, and a little know-how, anyone can record and release music. One area where many musicians fall short is failing to recognize their weaknesses in mixing. An experienced mixer has the right gear, but most importantly the skills to make a production reach its full potential. Though it can be difficult for an artist, letting go and trusting your mix engineer will take your productions to the next level and help you stand out from the crowd. Fans are instantly attracted to a well-written and performed song that sounds like a hit.
Spend the proper time in pre-production, ensuring your song and arrangement are as solid as possible. Then and only then, book time in the best studio you can afford to lay down your tracks. Connect with a local or online mix engineer within your budget whose work and personality you gel with, and tweak the mix until you're happy. Finally, send the songs off to mastering for that final polish. Once your recording is finished, you can get the music into multiple sites and into the phones and computers of your listeners and fans. Scott Horton is the ultimate example of the cutting-edge mixing engineer/producer/songwriter. He has worked with an endless number of artists and labels from around the world in all musical genres ranging from Pop, Pop-Rock, Hip-Hop,RnB, Urban and more. His online mixing and mastering service, Virtual Mix Engineer, delivers artists and record labels with spectacular sounding mixes which make impressions that count. Visit Scott at http://www.virtualmixengineer.com
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