123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Internet-Marketing >> View Article

Things You Should Know About Adwords Match Types

By Author: Mike Warwick
Total Articles: 5

Things change fast when cyberspace supremacy is driving advertising campaigns--changing as quickly as marketers learn about and put into practice new strategies and techniques for inserting AdWords match ups into copy that prompts clicks, brand awareness and sales. Like everything else in life, it takes a pairing of old and new to be successful in the AdWords match race. Here’s why.

1. There will always be five categories of match types. These five have been around forever and fall into these segments: broad match (men’s fitness equipment), broad match modifier (fitness equipment for men), phrase match (buy men’s fitness equipment), exact match (fitness equipment for men) and negative match (fitness equipment). Notice that case sensitivity doesn’t come into play here because lower case use of AdWords usually covers all bases. Besides, fewer-but better-keyword combinations will always win the race.

2. Misspellings will continue to plague marketers focused on using keyword search. Even clever search parameters won’t get you to the audience you hope to reach, unless you recognize the fact that, as a society, we’re becoming horrific spellers and there will always be a list of often-misspelled words in the U.S. lexicon. Your task is to keep current offenders in mind if your keyword phrase list includes them. Liaison, harass, embarrass, dependent, deductible, commitment, argument, acknowledgment, consensus and accommodate are the biggest offenders. If your copy depends upon one or more of these, take this into consideration as you manipulate sentences and phrases.

3. There will always be a hierarchy of AdWords use. According to Google, even lofty goals of increasing conversions, reducing costs and increasing revenues as a result of clever AdWords use won’t win the day if you rely too heavily on broad match parameters. Why? Because you will be outflanked by marketers who have tested wisely and been successful using phrase matches rather than broad keyword usage. There’s power in phrases embellished with qualifiers and adjectives. Is there an AdMatch type that surpasses the power of phrase matching? Of course. Exact match and negative match. Exact match rules competitive industry AdWords marketing strategies and negative matches that turn off browsers reduce cost incurred when a click-through attracts browsers who wouldn’t be receptive to an untargeted offer if it was delivered on a silver platter.

4. Testing will never go away. AdWords copy testing is likely to intensify over time, so put on a seat belt and prepare for the long hall. For newbies, it’s best to test a single ad or two to get your feet wet before you let ambition get the better of you and you roll out a risky campaign. There’s a down side you may not be aware of when you choose quantity over quality - running inefficient ads costs a bundle and can damage quality score, so fall back on the old adage - it may be yesterday’s testing model, but the A/B split remains a solid foundation on which advertising and marketing rest.

Search Optics Inc. is a leader in digital marketing solutions for the automotive industry. Search Optics’ automotive digital marketing services include custom websites, search engine optimization, paid search and mobile solutions that generate leads which result in sales opportunities. Search Optics specializes in car dealer marketing and automotive SEO services.

Total Views: 172Word Count: 539See All articles From Author

Internet Marketing Articles

1. The Ultimate Guide To Social Proof: Why Social Proof Matters
Author: Michelle Hummel

2. Compete Vigorously In Your Market With The Help Of Seo Marketers
Author: Exaalgia

3. What Is Digital Marketing And Its Killer Types
Author: Er. R S Banger

4. The Significance Of Taking Up A Digital Marketing Course
Author: Divya Gupta

5. 6 Steps To Advertising Success
Author: Promising Designs

6. The Wholesome Solution From Digital Marketing Company Chandigarh
Author: Srivyom Solutions

7. India's Most Recognized Digital Marketing Agency In Delhi, India
Author: SHREYA

8. Backpage Gladstone Best Ad Posting Website.
Author: bedpage postme

9. Amazon E-commerce Services +1-844-444-4171
Author: Marksmith

10. Understanding The Need Of Wireless Temperature Monitor
Author: Chris Miller

11. Common Mistakes Before Uploading A File Into Email Verification Software
Author: James Carner

12. Top Genres Of Guest Post Services You Can Have
Author: Jill Clevenger

13. How To Set Up A Successful Social Media Marketing Strategy?
Author: Sruthi

14. Best Digital Marketing Agency In Jaipur
Author: digitaluniqs

15. Grow Your Business Through Search Engine Optimization Services Firm In India
Author: Ryan Shaw

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: