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Experiential Marketing - An Altogether Different Brand Experience

By Author: Engagementmarketing
Total Articles: 27

If rumors are to be true, digital marketing ads are no more going to be a threat for other advertisement agencies. The uniqueness and creativity of experiential marketing have shown the digital world that it won’t be a victim of technology and lose its reputation. There are various examples of this kind of marketing that has helped in garnering a wider response than achieved with a TV commercial or online ad ever. The fact of bringing products and services in close contact with the customers actually seems to work.

Various companies are looking forward to this marketing approach whenever it comes to launching a new product or resurrecting services that has lost their popularity due to the ever-increasing competition. If a brand wants to generate some positive emotions with the target market they can more likely associate, it is important to give them a clear-cut, real-time display of it instead of a glimpse as a 5 second commercial.

A few examples

Names of few big brands that have turned to experiential agency when it came to promoting their products are, Red Bull, Adidas, Samsung, Mountain Dew, etc. Red Bull is one of the only companies whose major advertisements are based on experiential marketing. The Red Bull Stratos was one-of-its-kind advertising strategy that clearly turned heads around the world. The record-breaking jump from the stratosphere by Felix Baumgartner and crossing the speed of sound is the best marketing stunt to date.

Mountain Dew on the other hand left no stone unturned. A team of 15 brand ambassadors drove around the UK in a theme-truck, hosting various kinds of competitions and giving giveaways to the winners. What’s more is they also dished out free samples to people who were participating.
Game of Thrones, The highly acclaimed HBO series did something that would seem impossible to many. To introduce the viewers to their concept, they dumped a dragon’s skull on a beach while they were going to release the first season. More of a PR stunt, but it’s still a head-turner.

Sensodyne provided an altogether different brand experience by launching “The Great Sensitivity Test”, set up near the London Bridge. A makeshift zone allowed people to get a free sensitivity check of their teeth conditions by qualified dentists, win free samples, prizes, and also a demo of the product.

These were a few examples of some of the remarkable ideas ever created with the aid of experiential marketing. By following these kinds of advertisements, even digital ad agencies are taking inspirations. The level of creativity and uniqueness in this kind of marketing has seen a magnificent shift.

Your brand can have a similar groundbreaking marketing if you find the best brand experience agency. It all comes to the right provider who has what it takes to develop such effective advertising methods. You can search online to find some of the most reliable and reputed agencies that have given their customers the required promotion they deserve. With the best promotion, your brand can take-off within no time and with the least investment too.

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