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The Importance Of Quality Press Releases
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Why Great Press Releases Are Vital for Any Business
Writing press releases takes a special kind of writing ability, and many people simply don’t have it.Press releases need to capture the attention of readers as well as convey important information in an interesting way.Generic copywriters may struggle with this part of the process, as there is a difference between press releases and general sales copy.This guide will give you quick tips on writing press releases and why they are so important for your business.
The headline is potentially the most important part of the entire press release — not only does it give the most important information that your press release contains, but it also should hook the reader into continuing with the piece.
Creating a great headline should prompt the reader to want to know more.If it doesn’t, go back and rethink the headline.Many press release writers recommend writing the headline after the piece is finished.This allows for the writer too look at the work and craft a headline that suits the text, rather than crafting the text around the headline.
You should write your press release as if you want it to be read in the newspaper — after all, that is the point of writing the press release in the first place.The journalists you’re writing for don’t necessarily have the time to research everything about your company’s announcements, so much of what they publish will be pulled from the press release.
Craft it as if it were going straight to the newspaper — start with the location and date, open with an interesting first sentence, use facts and data, and make the body compact and easy to read.
Press releases call for getting as many facts as possible.You’ll want readers to know as much as they can about your company, and you want the journalists reviewing this to understand as much as they can as well.
By keeping the questions who, what, when, where, and why in mind, you’ll be able to convey all of the vital information about your company’s announcement.Implementing this information throughout the press release makes for a newsworthy piece.
When to Hire a Writer
There are plenty of times you should consider hiring a press release writing service.If you aren’t confident with your writing ability, look at hiring a writer for at least the first few releases.Look over his or her work and learn from the releases.
Many people simply don’t have the time to write press releases, as they do require extensive work for them to be successful.If you’re finding that you can’t fit the time into your schedule, you may want to consider hiring an affordable press release writing service.
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