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5 Unique Ways To Promote Your Mobile App
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Did you just create a mobile app for your company, but you don’t know how to promote it?
Are your customers wary of downloading apps, or do they just not know that your app exists?
You’re on the right track if you created an app, but you still need people to actually use it. Once you get an app on customer phones this creates opportunities for them to contact you, make reservations and purchase products.
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Sure you can go on social media or send all your email subscribers a message about your new mobile app, but are there more creative ways to get the word out? Let’s learn about some unique ways how to make your customers aware about your mobile app and start taking advantage of the mobile revolution.
Reward Those Who Use It
Do you run a business with a storefront or cashier? Have the clerk or cashier mention that customers who download the app get an extra 10% off their purchase or they get a free soda or other item you sell. Add value instead of just discounting your items by giving out coupons to people who use your app the most. Offer a four for three deal, or something similar, that still requires customers to purchase something.
Have your employees communicate the message, and include a sign that tells customers about the promotion in the front of your store. If you don’t run a storefront you can communicate this promotion through social media, your website and emails.
Another way to increase customer use of your app is to reward those who share the app with other people. Give customers a value-added promotion whenever they share the app with a certain amount of people. This increases your customer-base and ensures that the initial customers don’t just delete the app from their phones, since they have an incentive to keep it and share it with others.
how to make a mobile app qr-code-scanning
QR codes are a fun way to immediately send customers to your mobile app. Instead of making people type in a long URL or search for your app through a search engine you can simply create a QR code, ask them to scan the code and it gives them a link to download the app or save it as a bookmark.
QR codes are a great way to connect digital and physical marketing techniques. Include the QR code on your business cards, marketing literature and even on a poster in your front window or storefront.
Create a Video
Is your app web-based, native or in an app store? Different types of apps have different acquisition methods, and not everyone knows how to complete them. Create a detailed video that walks your customers through the entire process of downloading your app and using it to purchase items or view information about your company.
Include a narrator to offer guidance, and provide text and imagery so people don’t have any questions after being told to download your app. Having a cashier tell customers to get your app is only the first step. If they don’t know how to make it, or if one of the steps is left out they will give up and never get your mobile app. Place this video on your homepage to attract more downloads and share it through social media and email outlets to let everyone know.
Images in Your Communications
Every mobile app marketing expert will tell you to share links about your app in all of your communications. This includes a link in your email signature, on your website, social media and more. Unfortunately a simple line of text and a link is less likely to attract click throughs compared to a professional-looking image that details benefits and even shows how easy it is to get the app on a phone.
Create a small graphic with someone clicking on the app in the app store or scanning a QR code. This image stands out more than a link at the end of your email signature and actually gives customers a piece of information to help them download the app. The combination of text and imagery convinces people to take action, so it helps to include a call-to-action and the benefits of using the app as text overlayed on top of the image.
Make a Slideshow
Sometimes videos are expensive or you don’t have the creative capabilities to make a video that outlines how to download and use your app on your website. In this case you can create a nice slideshow to place on the homepage of your website or even put it on a loop at your register if you run a storefront. Try PowerPoint or SlideShare to put together free slideshows.
Now it’s your turn to contribute. Let us know in the comments how you have promoted your mobile app in the past. Do you have any creative techniques to add to this list? Help other business owners out by sharing your experiences.
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