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5 Tips To Make Your Job Posting Attractive

By Author: Krishna Yerra
Total Articles: 32

With advanced automation's implemented in hiring process reaching the pool of candidates is no more a pain for recruiters. The real battle now is to make the relevant candidates apply to your job opening and finally appear for the interview process. Online job recruitment has given an edge to organizations to close the positions they have in lesser time than manual hiring process.

Posting jobs on various job sites is the best way of information propagation to reach the maximum audience. To make the most of every job posting it is very important to make your job post look attractive. Writing an efficient job description is a skill that not everyone possesses. Here are a few quick tips that will be helpful when you make your next job announcement for your organization.

1. Make Job Title an attractive caption:

A catchy caption is what grabs the attention of most of the candidates applying for a job. Use the appropriate keywords like the designation or skill set. When the candidates search job opening with these set of keywords, job ads with appropriate Job title come up in the search results. This helps the right candidates to view your job posting.

2. Do not ignore Job Summary:

Usually recruiters try to ignore or take it casual to give important to Job Summary/ Overview. While the caption or the title says a lot about the job posting itself, a crisp and precise overview of the job should lure them to scroll more and read the detailed description. Using bullet points and short phrases to describe the overview of the job is a good way of increasing the readability of the post.

3. Job Description must be a work of literature:

Creating a Job description should be a piece of art for any company. Ultimately it is this part of Job that says what a candidate is going to do in the company. Mention clearly what is the Job responsibility, what kind of candidates company is looking for and what is expected out of the candidates as performance parameters.

4. Introduce the company:

Giving an insight on the type of business, products and services the company is involved with is always a good idea for creating and building the trust among the applicants. While posting online for recruitment, it is important to give a link of the website for the candidates to visit so that they can relate to the work they are looking for. If possible share the social media links also for the candidates to analyse the social quotient of the company. It also helps the candidates to identify that the posting is an authentic job.

5.Money speaks a lot:

Most of the Job descriptions say that company is looking for candidates who are not for money or who are passionate about work and not money. Now the rhetoric question is why do companies are passionate about asking the customers to pay for services used or products purchased. The way companies have evaluated a return in their business, a candidate is also expecting a suitable payout to work on. Such notions have made recruiters not to display salary details in their Job posting. Hiding the salary or mentioning ‘as per market standards’ is no more attracting the best talent. Time to change!

Apart from posting the jobs on various job sites, companies are now integrating the Applicant Tracking with their own websites. This way any applicant visiting the website can apply directly from there.

Krishna Yerra has over 12 years of IT industry experience working with leading companies. With his in-depth knowledge about graphic designing, user interface architecture, marketing and communication activities, he is responsible for all the digital marketing activities at Applicant Tracking System, a WHISHWORKS product. Krishna Yerra holds a graduate degree from Madras University in Mechanical Engineering. On the personal front, he loves to travel and listening to music.

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