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Off Page Seo To Popularize Your Business

By Author: Rohit Raj
Total Articles: 2

Website is an important part of firm’s personality in the virtual space. Before the people come forth to do business with your organization, they are most likely to judge the abilities of your company through its website. But, what if the website never reaches the prospective customer? You will end up losing the battle even before being considered as a contender, wouldn’t you? Search Engine Optimization is the simplest trick to avoid this nightmare. Affordable, doable and with a promise of delivering guaranteed results, search engine optimization has helped thousands of business amplify their reach as well as revenues. At SRV media, we have had the first-hand experience to implement the complex SEO projects helping companies realize their business goals.
Till date, we have worked for a host of clients in the academic sector, construction sector, media, as well as several other domains and seem to discover the growing power of SEO with every passing minute. Even today, SEO is amongst the new age advertising technique that is helping brands to go places without spending too much money. Be it a small scale business or a large scale firm with a global presence, SEO is proving to be a game changer.
Understanding the categories in SEO
Most people understand the search engine optimization as a simple technique that accentuates the search engine rankings of your virtual presence. In simple terms, this means that each time a prospective customer initiates a search similar to the products or services offered by your firm, the name of your company will figure in the initial results displayed by the search engine. However, this is just the purpose of SEO. Having spent several months understanding the power of SEO, we at SRV media would like to tell you a little about different types of SEO.
On page SEO: This is the category that deals with everything done on the website page to increase the SEO rankings of your firm.
Off page SEO: This is the more interesting option. Off page SEO deals with all the possibilities that go beyond the web page when it comes to building or improving your search engine rankings. Needless to say, efforts in this category are also focused on increase the search engine rankings of the website. Off page SEO consists of three different techniques-
Link building: Generating external links that bring more visitors to your website. This can be done through blogging, commenting and several other ways where you arouse the interest of the viewer to visit your company’s website. During the initial phase a lot of spammers tried to take advantage of the link building process and wrongly advertise websites. As a result of this, the black hat SEO came into existence that focused on a more organized as well as ethical approach to popularize the website.
Social media: We all are so hooked to social media forums so why should your business be far from it. Using social media to amplify the reach of a business and increase its popularity is a common off page SEO mechanism.
Social bookmarking: There are several bookmarking sites that allow you to promote your website as well as content by simply subscribing to them. Sharing your content on such forums can be a great idea to channelize traffic to the website.
In simple terms, doing things on the webpage is equally important as doing things outside the web page when it comes to popularizing a business and its abilities.
For more details on the ability of off page SEO to help you grow your business, don’t hesitate to give us a call or get in touch with us at www.srvmedia.com

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