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8 Best Ad Campaign Split Testing Tools In 2014

By Expert Author: Abe Cherian

One thing that we are always striving to accomplish is more conversions in our business. That's why it's important to utilize split-testing as a means to measure how your web pages are performing. It's very easy to setup a web page and walk away from it.

However, if you really want to get the most out of your website, you must always be split-testing A/B versions of the pages to see how each page is converting. You never know, you may find out that the color of your signup button is dramatically affecting visitors from completing their signup process.

It's best to take your design and implement small changes at first and test each version to see how each one performs. If one converts better than the other, obviously you keep the one that's converting better.

Once you are ready, you can test it further by modifying more areas of the page to see what kind of response your visitors will have with the new changes.

Go ahead and check out these split-testing tools below and take your business to the next level!

Optimizely:

optimizely 8 Best Ad Campaign Split Testing Tools In 2014

Enjoy the benefits of split-testing your websites with Optimizely. Optimizely is a very cool split-testing service that allows you to bring thousands of optimizational ideas to life in minutes.

You can track engagement, clicks, conversions sign ups and it's tailored to work with your existing systems. The visual point and click features makes modifying your site a breeze and within a few clicks of the mouse, you can have your new look up and running without having to hire a programmer to make the necessary changes.

Split Test Accelerator:

split test accelerator 8 Best Ad Campaign Split Testing Tools In 2014

If you are looking for a great software to host on your own server for split-testing, look no futher than Split Test Accelerator.

Split Test Accelerator is a powerful software that you can use to install on your own website server. The one major benefit that you have with this option is, you pay for the software one-time and there are no additional costs because you are hosting the script yourself.

With powerful features like taguchi-style multi-variate testing, up to 20 factors at a time, you control the data, real time stats and a full reporting suite, Split Test Accelerator is a great software to use. Currently they are offering a $300 "Good Customer" discount.

Split Testing Pro:

split testing pro 8 Best Ad Campaign Split Testing Tools In 2014

Split Testing Pro is another great software-based split-testing software that you can utilize to test various aspects of your web pages. One of the most attractive features of this software is the price, but don't let the price fool you.

This software is loaded with awesome features like the ability to test multiple versions of your index page simultaneously, it generates easy to understand test results and also lets you decide how long you want your campaign test to run and so much more.

Visual Website Optimizer:

visual website optimizer 8 Best Ad Campaign Split Testing Tools In 2014

Aside from the fact that Visual Website Optimizer is trusted by the top leading brands such as Microsoft, Rackspace, Logitec and Woothemes just to name a few, VWO is a very powerful split-testing service.

With plans starting at just $49/month, you can pick and choose the different services you want included in your plan giving you the flexibility you need to test your websites for maximum conversion. Sign up today and get a free trial for 30 days.

SplitTesting.com:

split testing 8 Best Ad Campaign Split Testing Tools In 2014

SplitTesting.com is a free split-testing software service that allows you to test the conversions of your web pages by tracking the visitors to each page. Their conversions are measured by confidence in the split-testing software.

They believe anything that holds steady for over 75% for several weeks with at least 300 visitors is a good indication that the page will hold it's conversion rate.

Crazy Egg:

crazy egg 8 Best Ad Campaign Split Testing Tools In 2014

Crazy Egg offers a free heat map for your website. What is a heat map? A heat map is a tool that you use to see how your visitors interact with all of your pages. It's a great tool that you can use to determine the best spots to place items that you want your visitors to click on or interact with. Start your free 30 day trial today.

Five Second Test:

five second test 8 Best Ad Campaign Split Testing Tools In 2014

Five Second Test is a website service that tests a variety of aspects of your website to determine the most promiment elements of your design.

The Five Second Test helps you understand how other people view your website for the first time. Take your Five Second Test today. It's free to join, but you will be required to test other people's websites so your's can be tested.

Boost Media:

boost media 8 Best Ad Campaign Split Testing Tools In 2014

If you are looking for a community to test your ad creatives and pages. There's no better place than Boost Media.

Boost Media is a unique service with an extremely large network of highly motivated experts that are more than willing to optimize your ad creative because they are paid for their creatives being selected and used.

Final Thought:

If you are not split-testing your web pages you are hurting your business's ability to achieve a higher performance. Successful businesses are always split-testing their pages and their funnels to ensure maximum conversions. Get started today and make sure to choose the tools that best fit your needs.

Abe Cherian is an Internet Entrepreneur since 1999. As the founder of AdClickMedia.com, a pay-per-click advertising network, and the CEO of Multiple Stream Media, an online Advertising and Marketing firm, Abe and his team has helped tens of thousands of online advertisers reach 'the right market' at 'the right time', with the 'right message'.

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