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Things To Know About The Digital Menu Boards

By Expert Author: Alex Jhon

An advanced form of signage is known popularly as the Digital Menu Boards. The normal signage is a list of the products which is shown as a static image. The digital menu board is displayed on the LCD screen. The display is controlled by a computer and this has loads of benefits, as the display can be operated in various ways. This is best way to get advertised for any business owner. The digital menu board or the Digital Signage varies in multifold ways from the static signboard. The animations can be displayed, the images can be changed at any point of time, and every need of customers can be met individually, offering 100% customer satisfaction, which in turn increases the revenue of the business.

Functions of Signage Boards:

There are lots of functions the Interactive Signage boards can do. They do not simply perform the task of showing the list of products or a poster.

•Various menu items for the day can be displayed at any time or circumstance
•All the ongoing promotions can be conveyed to the customers
•The commercials of the products of the business can be broadcasted
•The right product can be chosen by the customer, as the digital aid is available.
•When the customers need to wait, the Interactive Digital Signage can be used to entertain them, and this can make the customer wait patiently without complaining.
•The interactive programs ensure the involvement of the customer, and then the product can be promoted
•The infomercials and the other related program to the products can be broadcasted.

Things to know:

When the digital signage boards are used with effective marketing techniques, success is assured. The program that the board uses should be planned and chosen correctly. The images used in this board should be of good clarity, crisp and bright. When you have decided to use these boards, the location of these boards should be considered. When you are placing the board close to the counter, a menu list is the best option to be displayed. When the board is close to the door, the promotions and offers can be displayed. When you have a good business going on, then you can check with the digital signage company, if social networking sites can be integrated to this board. For instance, when integrated with Twitter, the recent tweets of the customers can be displayed.

When using the images, they should not be overdone. The image or animation can distract the customer from viewing the actual image. The product or promo displayed should be apt to the time of the day. When you have special offers during a specific part of the day, you can find it useful when you use it when the event is on. Then you need to switch over to the regular products and promos.

Picking the digital signage solutions which can help you to find the right menu board to suit your needs is essential. Experienced companies that can cater to the ever growing needs of the users should be chosen. Ask for the portfolio and credentials of the company before you choose one.

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