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Lars Jiborn Formed A Very Informative Document On New Market Strategy
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Lars Jiborn was born in Jonkopin, Sweden on August 2, 1969. He has 3 siblings, including 2 brothers Per and Fredrik and 1 older sister Karin, and he is the youngest of all. His mother was an experienced nurse and his father was a knowledgeable doctor. His elder sister Karin taught him how to read, write, ride a bike, to dance, and many more things. In the year 1975, his family shifted from Jonkoping to Helsingborg where his father still lives in their old home. He joined a barbershop chorus in Sweden, called Helsingborg Barbershop that included 60 young men ranging between age 20-25.Lars started his professional career in 1995 when he joined Mactive AB as a project manager. Presently, he is employed as the Vice President of Sales NA in NEWSCYCLE Solutions. He has also worked with Atex Inc. and Atex AB for many years.
While working with Atex, he has worked on many significant projects. He also made a document on "New Market Strategy" that is aimed at forming a reproducible technique for locating and opening up new markets for a company. Using companies like Directory Listings and Yellow Pages, he has tried to outline thoughts, ideas, and steps about how to approach an innovative vertical and the criteria on key success. Lars Jiborn categorized sales activities in 2 groups, including Sales and Marketing. He says that the cheapest and strongest approach in getting support into a new market is to discover a successful reference or client case in the similar market, but in a different region, or in a same market and in the similar area. Lars says that if one wants to qualify as a probable vendor at a prospect, then there are some of the requirements that must be fulfilled. These include products must be proven, buyer/ seller relationship must be constructive, and the reference.
The next step includes finding and referencing a successful project. Lars Jiborn is of the opinion that using a reference approach will dramatically cut both cost and time-line in introducing a company into a new vertical. A reference can be taken within the similar industry or same region or country or where the Unique Differentiators that can prove to be fascinating to another vertical. Next steps include industry associations and groups, deciding on targets and compiling contact lists, and contact. As a long term sales representative, Jiborn is well familiar with many sales platforms, for instance, SalesForce as well as Microsoft Dynamics.
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