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Custom Promotional Umbrellas And Hand Fans – Effective Marketing Tools

By Expert Author: Dennis Avery

Most business segments nowadays are at the peak of their lifetime.Credit for this turnaround of businesses after phase of economic depression is largely contributed by aggressive marketing strategies and development of different promotional tools. Many companies design and customize their promotional tools like custom promotional umbrellas or custom promotional hand fans, which can be used for marketing your business to a good effect. These products are more beneficial for both customers as well as corporate entities.

While these products are cheap solution, it has good implication on your brand as most of these tools connect customers from very close range with deeper effect. E.g. when you see advertisement of any product on television, newspaper or other ad platforms, it may generally take some time for you to react, as you will enquire about the product from various sources etc, however, on other hand, if you have seen an advertisement on customized company’s umbrella somewhere while doing something etc, your curiosity will attract you to the product and prompt you to ask questions about it and make the purchase as soon as possible. These types of marketing tools affect psychological buying patterns of customers.

Different Ways to Use Custom Promotional Umbrellas for Marketing
If you have resorted to custom promotional umbrellas, you have option to use it in different ways for your marketing purposes. Here are those:

• Freebies – If you are planning to launch your campaigns using customized umbrellas, you can start with providing these umbrellas as freebies with other products of your company. This will enhance your product’s brand recognition in the local market. As people will get these umbrellas in freebies, more people will know about this product. Though, it will be used by you as promotional product, but for your customers it is a very handy tool for protection against rain and sunlight.

• Offer – You can also club these umbrellas into an offer with your company’s product. Any offer is always appreciated by many customers. Adding products like custom promotional umbrellas is a great idea as these products add good value to any customer purchases, which binds both customer and business. This fruitful binding looks very strong and proves beneficial for your business as in long term it ensures upselling of products.

• Targeted offer – These offers are also handy, as you place a personalized umbrella on a minimum purchase of any specified amount. Customers see it as a good option to earn an umbrella by purchasing useful items, but it does increase sales for your various products. These targeted offers are very handy as it promotes your products and your brand name through Word of Mouth (WoM) concept.

Other Customized Promotional Products – Custom Promotional Hand Fans
This is another very simple and attractive promotional product. It can be customized according to your brand and business. Custom promotional hand fans are as effective as any other hand fan available in the market. Plan this strategy of giving away custom promotional hand fans in summer season, and become hit overnight among the local customers.
These are very good example of promotional items that you can use for marketing purpose.

Dennis Avery finds out how businesses feel the need of promotional products and corporate gifts to spread their brand awareness today. For business owners who want to order custom promotional hand fans wholesale online, he recommends the name of ZlyPromo.com – a leading manufacturer and supplier of top-quality, yet low-priced promotional items in China. The company also delivers custom promotional umbrellas worldwide.

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