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Deals4opticals, A Hybrid E-commerce Portal For Eyewear Solutions, Launches With Himalaya Optical

By Expert Author: Nil Jackson

Deals4Opticals.com, an exclusive hybrid e-commerce portal offering 360 degree care for eyes, was launched today at a Press Conference in Bangalore. The launch of this hybrid e-commerce site marks an innovative step in the Indian e-tailing industry by creating an opportunity for clients to obtain the benefits of online shopping and the reliability of an offline store in eyewear industry.

Deals4Opticals.com is an initiative of Vision World Private Limited, which also has offline stores by the name of ‘Himalaya Optical’ across India, with over 75 years of experience in the eyewear industry. Deals4Opticals amalgamates Himalaya Optical’s extensive eye care experience with the ease of online shopping to bring you sunglasses, spectacles and contact lenses from some of the world’s trendiest brands like Ray Ban, GenX, FCUK, Oliver Martini, Oakley, Tommy Hilfiger, Idee, Philippe Morelle, Vogue and various brands of Contact Lenses.

Deals4Opticals.com believes in precision eye care and offers a fully personalized shopping experience. The e-tailer stresses on ‘key value’ for each purchase, thereby each and every purchase comes with an attractive deal attached to it.

Mr. Devansh Binani, CEO – Deals4Opticals.com, says, “As per various studies and data available online, it is estimated that the eyewear industry today stands approximately at Rs.20,000Crore out of which, Rs.1,600Crore belongs to the organized sector & the remaining Rs.18,400Crore market belongs to the unorganized sector. According to current trends noticed in the online segment, 50% of the orders are coming from the semi-urban areas due to a sudden rise of internet penetration. Consumers are able to procure products which were earlier inaccessible to them. The market potential seems to be immense and is waiting to be consolidated in the right manner. We believe Deals4Opticals.com can be the game-changer in the current market scenario.”

According to the company, the hybrid model that they have designed is the future of optical business. Their research shows that consumers shopping online are not only looking for competitive prices but a complete and competitive Deal. Consumers specifically looking for optical products online quite often distrust the quality & precision of the products sold online. They are looking for the convenience of shopping online, however are skeptical about the final outcome, as eyewear is always customized as per the user. They further do not choose to order online due to the lack of after sales service &, Fitting & adjustment of the eyewear as per the consumers facial contours.

This is where Deals4opticals comes in with a hybrid business model, where the brand has tied up with renowned offline optical retailer, Himalaya Optical, as well as minor partners - Sunglass Point, Optical Experts – giving the brand’s customers access to offline stores in more than 50 locations spread across 20+ cities in India, so as to solve 2these industry prevalent problems.

The Deals4Opticals.com Hybrid model provides customers with the following benefits-

Free servicing of the products at their partner offline retailing outlets.
Free fitting and adjustment of products as per the users requirement.
The opportunity to purchase lenses from partners at discounted rates.
Cash on delivery at select locations.
Faster delivery of products.

Instead of providing home-try on, they have opted to go for store try on along with Try On app, so as to improve the quality of suggestions provided to customers by trained professionals.

Expertise of an array of optical retailers at all levels of production.

Deals4opticals.com intends to change the playing field by offering several decision-making options for buyers. Due to this hybrid model Deals4opticals.com can boost about its ability to provide a 360 degree eye care service, which also has helped them develop –

Lens Suggestor App

Customers can key in or upload their prescriptions onto the site, and depending upon the selected frame & prescribed power, the unique Lens Suggestor App recommends the most appropriate lenses. This App has been designed in consultation with India’s leading optometrists, bridging the knowledge of an in-store consultation and the pleasure and ease of shopping from your arm chair.

“Try On” App

Buying eyewear can be a tricky decision. Deals4Opticals.com’s “Try On” App helps you decide your look with a vast array of designs, shapes and colours of eyewear. One simply uploads his/her picture onto the site app, and the app superimposes the selected eyewear onto the picture, effectively simulating a ‘try on’.

Personalized Shopping Experience

“Know Your Face” – Depending upon the face shape & the personal style statement the app helps one to find the right kind of eyewear! That’s not all….. “You ask for it and we get it” is the motto of Deals4Opticals.com. Each customer can personalize the order for the eyewear - in case they do not find something they were looking for, Deals4Opticals will try to match the buyers request at highly competitive prices.

Deals4Opticals.com acts as a One stop shop for all catering to all sections of the population. There is something for the young swimmer, the teen hip hop dancer and the suave CEO.

F – Shop

With over 100 million Indians on Facebook, every brand needs to have a social media presence. Most people go prefer to shop with friends or family, asking them for inputs on each piece chosen.

Keeping this in mind, Deals4Opticals will have a unique F–sHop - shopping on a social networking site where one can take suggestions from their friends before purchasing the product.

Finally coming to the order winner element for the Indian masses, arises the concept of DEALS!!! Again because of the hybrid model and array of partners, Deals4Opticals.com is able to provide-

Free gifts on purchase.

The benefits of bulk deals on contact lens, so as to reward the pre-planner.

Free cleaning and grooming kits for our users, to help increase the longevity of our products.

Free designer case and micro fiber cleaning cloth.

Certificate of authenticity.

Free servicing from company partners in over 32 cities across India.

Future loyalty program allowing consumers to use deal points to procure other products from the website.

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