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Kia Has Highest Quality Score For Non-luxury Brands In Strategic Vision Total Quality Index

By Expert Author: Glen Williamson

Two of the top vehicles produced by Kia Motors for the American marketplace received the top rankings for their given segments in the Strategic Vision's Total Quality Index Study. Kia’s dedication to building youthful and stylish vehicles has a gone a long way to making an impact on potential consumers. Strategic Vision is a consult based firm that provides assistance for several of the top Fortune 100 clients. It uses its consulting to identify not only consumer behaviors and comprehension for a given topic, but it is also designed for a motivational hierarchy, plus it looks to include product attributes, benefits for the driver, and the value of the vehicle on top of the emotional benefits it provides for the drivers as well. It also looks into the perception a person receives while inside of the vehicle. Out of all the categories the Strategic Vision Total Quality Index looked into, Kia had two of the top.

The Kia Optima and the Kia Soul are the two vehicles that found their way to the top of the rankings for this particular study. The 2014 Kia Optima is a mid-size sedan produced by the company that is designed to have the look and feel of a luxury style sedan, without the more expensive price tag as other vehicles in the category. The second vehicle, the Kia Soul, is a vehicle that is designed to have a unique and fun style able to fit into the hatchback lineup of vehicles. As Michael Sprague, executive vice president of sales and marketing, KMA said “The results of Strategic Vision’s Total Quality Index Study are tangible evidence of the progress Kia has made through our long term strategy to strengthen the brand, concentrate on quality and elevate the ownership experience for Kia buyers.”

It is important to understand though that this study is not based on any specific kind of performance of the vehicle, the price tag of the vehicle or how the engine and other specifications match up to other vehicles. It is based on how the driver feels and how happy they are with the vehicle. A driver wants to be happy with the purchase. While the price, engine performance and other variables involved with the purchase of the vehicle are important, it does not make everything in regards to how happy a person is. That is exactly why this particular test and study is created. It is designed to identify what cars make the driver feel the best and what drivers inspire others around them as well. Both the Kia Soul and the Kia Optima are able to do just this.

Out of all the different kinds of vehicles out there, it is very important to find a vehicle that is able to provide a desirable level of driver enjoyment. As the results from Strategic Vision’s Total Quality Index Study has shown, the Kia Soul and Optima are two great vehicles on the market today.


Beck & Masten Kia in Houston, TX is your full-service Kia dealership, providing new and used Kia cars, trucks, and SUVs. Our factory-trained service technicians will keep your vehicle running at peak performance. If you are searching for Kia dealers using the keywords Houston Kia or Houston area Kia dealers, visit our Beck & Masten Kia dealership today!

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